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TELEVISION?
PIONEERS IN A BRAND NEW GLAMOROUS ART, THEY'LL
SOON BE FAMOUS FAR BEYOND THEIR WILDEST DREAMS
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Up until the moment the nightly television programs go on the air everything in 3-H is pandemonium. The interior of the studio looks like a Hollywood sound stage only it's three times as jammed with properties and apparatus. Microphones are suspended from the ceiling, the floor is matted with thick ropes of cables and wires, sets depicting indoor and outdoor scenes clutter the walls and corners, enormous iconoscope cameras are trained on the people who are about to go on the air, and thirty thousand watts of brilliant Kleig lights are rapidly wilting every collar and blinding every eye in the studio. That's why the television stars wear dark glasses during rehearsals.
In adjoining dressing-rooms the performers are adding last minute repairs to their grotesque makeups, everybody is rushing around moving screens and scenery, the place is a violent bedlam of noise and action. Only one person remains calm and blissfully undisturbed throughout everything that happens in 3-H and that's Minnie the Bride. Minnie is a life-sized cardboard bride, painted in varying shades of brown and black and white, who is often used during rehearsals as a stand-in for the television stars.
Perhaps you've wondered why television has not selected its stars from the famous ones already established in sound broadcasting.1 Instead it has hand-picked its first regular performers from the ranks of comparative unknowns and
sustaining artists and elevated them to the enviable status of being the original shining celebrities in a great new field — and these are undoubtedly the first people you'll see when you get a television set of your own. Although many of radio's biggest names have made guest performances in 3-H already, only a select handful of youngsters appear regularly before the camera. And they have been chosen for a number of special reasons.
Take glamorous Hildegarde, for instance, who was given the title of "Television Girl" because she's had more experience at it than any other artist in the United States. Hildegarde is a twenty-three-year-old blonde from Milwaukee who sings like Garbo looks. Four years ago, merely one of the thousands of unknowns in show business, she was touring the country with a Gus Edwards revue. She went to London to fill a two-week night club engagement at the smart Cafe de Paris and made such a quick hit she was held over for two years; and from London she stepped across to Paris to become the darling of the French cabarets.
Last spring Hildegarde returned home to an NBC contract which spots her on the network twice weekly in her own program. When the first television broadcasts were about to be staged at Radio City and officials discovered that she had been making regular television appearances in Paris (France has had arm-chair (Continued on page89)
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