Radio mirror (Nov 1936-Apr 1937)

RADIO MIRROR him now, in his turn, proud and happy to pour his gifts upon them. You could not realize it more poignantly than by spending a Sunday evening with them, listening to his radio program. Perhaps it is true that every radio star's family listens to his programs. But with the Rubinoffs it is a regular ritual of listening. The family gathers in the living room, as many of them as live in or near Pittsburgh. Dave's mother and Rose, who has driven in the forty miles from Latrobe, sit on the big divan: Herman stands over by the mantel: Dave's father is seated in a big chair directly in front of the radio, a big, old-fashioned watch in his hand. There is a silence as complete as the silence in the Columbia Playhouse in New York. Nobody dares whisper while Dave plays, though heads nod and feet tap out the rhythm. Everybody listens carefully, critically. For, after the broadcast is over, the phone in the hall rings. It is Dave, calling home, as he does every Sunday night. "How's Mom? How's Pop?" he says. "How did you like the show?" But David's father has already shown what he thought of the show. £k S he put his big watch back in his »• pocket, settled back in his chair, he smiled and uttered one word. "W under schonl" he said. And the single foreign word needs no translation. It is a paean of loving praise, an expression of complete satisfaction with the result of all those sacrifices which have made Dave Rubinoffs success possible. PROGRAM DOTS AND DASHES: Rubinoff and His Violin. . . . Dave Rubinoff is heard every Sunday over CBS at 6:30 p.m., but probably more people hear him on the 397 electrical transcription broadcasts heard on individual stations throughout the country . . . Each station carries the Rubinoff recordings three times weekly . . . That, plus the 94 stations on the Columbia hook-up, on his "live" shows, makes the former Paramount theater fiddler about the most widely heard artist on the airwaves . . . Rubinoff, if you're still interested in statistics, is heard 1,300 individual times a week and they are all sponsored by Chevrolet . . . His $ 1 0,000 weekly paycheck proves that music pays . . . His precious violin, a real Stradivarius, is valued at $100,000 ... It is 205. years old but looks almost new . . . It's the apple of his eye and he seldom leaves it out of his sight or grasp . . . When he retires, the Strad is placed on a chair, conveniently near the maestro's bed . . . Rubinoff owns five other costly fiddles, including a collapsible one, which he folds in half and sticks into his overcoat pocket . . . He uses this one for practice purposes when traveling or on party weekends . . . His hosts seldom realize their distinguished guest has brought his hidden instrument until he wakes them up in the morning with sprightly tunes ... Is crazy about receiving letters, personally answers all of them . . . That's how he met 12-year-old Beatrice Blanche Fliess, a brilliant violin prodigy ... . Beatrice and Dave corresponded daily and just recently the conductor presented the girl with a violin . . . "She cheers me up," he told his manager and stand-in, Harry Glanz . . . Glanz looks so much like Rubinoff, that when the latter wants to duck the autograph hounds, he lets Harry ieave the studio first . . . While the crowds hound Harry, Rubinoff dashes, unnoticed, into a waiting taxi . . . Likes to be called the "Mussolini of Music," and dictates plenty to his orchestra of 32 men . . . Silent on the air for publicity purposes, Rubinoff talks verbosely at rehearsals . . . When Eddie Cantor interviewed him recently on the air, Rubinoff answered the queries on his violin. . . . Meticulous about his attire, he has everything custom made from hat to shoes . . . Has twenty walking canes. Harry Richman gave him every one, but the maestro seldom carries the sticks . . . The Hotel St. Moritz is home to him while he still remains a bachelor . . . But when he wants to get away from it all, he hops off to Atlantic City and walks the boardwalk day and night . . . His friends who can't keep up with him, drop into nearby rolling chairs but Rubinoff keeps right on going . . . Restless when he is away from his work, he changes hotels every other day when at the seashore ... Is eager to do anything to aid unemployed musicians and last year conducted the Chicago Philharmonic Orchestra before 150,000 music lovers, the largest attendance ever to hear an outdoor musicale . . . He donated his services ... He is planning a concert tour . . . This was inspired when the New York Schools of Music gave him a degree as a Doctor of Music . . . He's included in Who's Who in America and Who's Who In Music . . . Better known as a conductor than composer, his "Fiddlin' the Fiddle" which was composed fifteen years ago in Minneapolis, is a standard number with trick violinists ... It was Rudy Vallee who first sponsored his radio debut . . . Rudy heard Rubinoff conduct an orchestra when the crooner was attending Yale . . . When Rudy scored a hit on the air, sponsors soon asked his advice in selecting new orchestras. Vallee told them, "Get my Russian friend, Rubinoff, who's fiddling at the Paramount." They did . . . Rubinoff repaid Vallee when he pinch-hitted for the Maine lad, the night the latter's mother died . . . Good friends, Rudy always appears on Rubinoffs anniversary programs. Dave's programs on CBS have just been renewed. 3 WEEKS LATER . . . THANKS TO COLGATE'S MOST BAD BREATH BEGINS WITH THE TEETH! Tests prove that 7 6% of all people over the age of 1 7 have bad breath! Andthesametestsprove that most bad breath comes from improperly cleaned teeth. 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