Radio Mirror (Nov 1936-Apr 1937)

RADIO M I RROR No FOR HER! RCHIDS from the one and only man! The girl never lived who didn't thrill at the thought. But there's one girl who can never have this thrill — for men avoid her. P* She is the girl who is careless about herself; who has allowed the disagreeable odor of underarm perspiration to cut her off from good friends and good times. What a pity it is! Doubly so, since perspiration odor is so easy to avoid. With Mum! Quick to use; lasts all day. Just half a minute is all you need to use this dainty deodorant cream. Then you're safe for the whole day! Harmless to clothing. Another thing you'll like — use Mum any time, even after you re dressed. For it's harmless to clothing. Soothing to skin. It's soothing to the skin, too — so soothing you can use it right after shaving your underarms. Doesn't interfere with natural perspiration. Mum, you know, doesn't prevent perspiration. But it does prevent every trace of perspiration odor. And how important that is! Don't let this personal fault come between you and the popularity you ought to have. Depend upon the daily Mum habit! Bristol-Myers Co., 630 Fifth Ave., New York. MUM ANOTHER WAY MUM HELPS is on sanitary napkins. Use it for this and you'll never have to worry about this cause of unpleasantness. takes the odor out of perspiration What's New? {Continued from page 6) news that'll warm your heart toward Ted's sponsors, even though they don't know about it themselves. The Malones have one child already, a daughter named Bubbles, but Ted has always wanted another — a boy, if it can be arranged, but anyhow another baby. His financial position as a sustaining star on CBS, however, never seemed to justify the expense of an additional member of the family, and until Ted got his first sponsor last fall he had to stifle his desires to become more of a family man than he was already. But now — well, the time is late next spring! ^Al E dropped around to see Edith Meis"" er the other day — she's recovering from a serious stomach operation — and found her busy on a Welcome Valley script for Edgar Guest. She's not writing Helen Hayes' Bambi scripts any more, she said — something we hadn't known. Got to talking about those hardy perennials, the Adventures of Sherlock Holmes. Edith wrote them first for a sponsor on NBC four years ago; then another sponsor took them for the Mutual network; and now they're back on NBC again. Some of the scripts have been performed as many as six times. Which all goes to show that a good story's a good story no matter how often you listen to it. THERE was a great scurrying and bus' tling in the background of the agency which produces Phil Lord's We, the People program when renewal time came around. It all ended up with a decision to keep the show on the air another thirteen weeks, in spite of a feeling that it should have done better in its first thirteen. We could have told them what was at fault, and it wasn't the program. Five to six, Eastern Standard Time, on a Sunday afternoon, is just too tough a break for any program to buck — any program, that is, except Guy Lombardo's band, which people can enjoy without having to give it their undivided attention. In fact, we're thinking of starting a campaign to close that hour to everything except soothing music. RADIO'S getting too small to hold some of its children, and they're venturing into that big bad world of Broadway theatricals. Parker Fennelly, the Hiram of the Snow Village Sketches and one of the air's most dependable down-easters, is the author of a play called "Fulton of Oak Falls," which George M. Cohan is co-producing. Eddie Albert, of the Honeymooners, is featured in a play called "Brother Rat." And Frank Parker is the star of "Git Along Little Dogie," which opened in New York early in January. He plays — well, what d'you suppose? — a radio singer. Louis Sorin, the Mr. McGillicuddy of the old Camel Caravan of blessed memory, is in the same play; and its producer is Ted Hammerstein of the Hammerstein Music Hall program. Which makes an audience feel as if it had wandered into one of the radio play-houses by mistake. VAUGHN de LEATH gave a party this winter and got herself started on something she may not be able to finish. It was a Mexican chili party, to which were invited such well-known chili fanciers 70