Radio mirror (Nov 1936-Apr 1937)

RADIO MIRROR THRILLING OFFER BY MAVIS! AM IV O C^ F0R THIS STUNNING NEW UNLY JtaW' SILVERY NON-TARNISHAE ]&/taceXet fmm IT'S NEW! IT'S SMART! IT'S THE "RAGE!" ... to wear miniatures of those you adore on a Sweetheart Charm Bracelet. Be the first in your set to own one! Miniatures are reproduced from your favorite photos or snapshots— hand-colored by fine artists — set in a frame which clasps onto the bracelet. THERE'S ROOM FOR NINE -sweetheart, chum, sorority sisters, movie stars, mother and dad. Easy to snap on or off. The bracelet itself is a series of gleaming disks etched with a flying dove. Non-tarnishable. Will not discolor the skin. THIS WONDERFUL OFFER comes to you from Mavis — the velvety, delicately scented talcum Frenchwomen use to safeguard their daintiness. Make their charm secret your own. After every bath, before you dress — clothe yourself in fragrant Mavis. Its alluring all-over fragrance keeps you flower-fresh for hours. So soothing, too! CLIP THESE DIRECTIONS HOW TO GET ONE Mavis Talcum Powder offers you this lovely Sweetheart Charm Bracelet — with one miniature to start your collection— for only 26$! Stores can't sell them for anywhere near that low price. Just get a 25j< size of delicately scented, flower-fresh Mavis. Mail in the coupon attached to the can, with 25 $ in coin, and any clear photo or snapshot (to be returned with your bracelet). For each additional miniature, send 100, photo, and a coupon from a 25 i size Mavis. (Offer good only in U. S. A.) DON'T DELAY! HURRY! Order your Sweetheart Charm Bracelet today! Get your 25 i size Mavis Talcum Powder now. MAVIS GuuiUxZ c\Havi$ ^falcuut IN THE RED CONTAINER ' TREASURE Aj^.,41 RINGS n? (^BiqFREE [TcaralqqOf Pins.Rtnqs, Emblems. Eft 25 or more. 30c ea. , 7 to 24, 35c a.: 1 to 6. 40c ea. Cold Plale to above prices: Sterling Sil: eft. Sterling Silver Rings as r more. 31. 50 ea . 12 to 25. SI 60 SI 75 I W METAL ARTS COVftriV 67 JEMM BUILD Your HOME For ; 30% LESS We Pay Freight WORLD'S LOWEST PRICED QUALITY HOME $495 AuNpD I Now you can own a fine, 4 to ] 10 room modern home — the World's lowest priced quality home j — and save $200 to $800. Buy direct from thebigAladdinMills. Save 18% material waste. Save 30% labor, or build it yourself with our easy to follow plans. Our prices include all lumber Readij Cut, aluminum protected siding, millj work, windows, doors, interior woodWork, flooring, roofing, hardware, nails, paints, stains, varnish — and ! pay freight! SUMMER COTTAGES $230 up Write today for catalog No. 267, use coupon or postcard. ALADDIN CO. Bay City, Mich, or Portland, Ore. Send me Free Catalog No. 267. I Name I Address | City or Town IDA BAILEY ALLEN'S SERVICE COOK BOOK Send 25c to Ann Morland, Food Editor, RADIO MIRROR, 205 East 42nd Street, New York City. TO the perplexed woman seeking to do away with the bother of measuring and mixing solutions, we suggest Boro-Pheno-Form. This forty-six year old product is widely preferred for Marriage Hygiene because it needs no water or accessories for its use. Each dainty suppository is complete in itself. No danger of "overdose" or "underdose." y. ^ Soothing, harmless, odor |)j* Diffr'f'c less. At all drug stores. y l ' I BORO-PHENO-FORM # Try it now. Just send 10c and coupon for generous Trial Package. l~Dr. Pierre Chemical Co., Dept. 12-C | 162 N. Franklin St., Chicago. 111. I Please send me a Trial Package of | Boro-Pheno-Form and Enlightening Booklet. I en I close 10c to help cover cost. ■ Name I Address I City State considered this an adequate amount "A week later trie executive of this company called me and said that another announcer had offered to do the same job at a hundred dollars less per trailer. Twentyfive a week! "When I learned the name of the announcer, who, by the way, has a very big name in radio, I almost choked into the telephone. " i he executive said he had promised me the job and that if I would take it at a lower rate he would be glad to see that I got it. I turned his offer down in a hurry! "That announcer has cheapened himself. He has ruined the chances of other announcers to earn a fair salary. All because he was eager to work for a pittance in order to keep his voice in the public's ears. "You can see," Jimmy said sadly, "what I mean by throat cutting. "I also know of a certain very prominent announcer who is working for a theater— exhibiting himself in order to build up publicity — exhibiting himself for a hundred dollars a week. Twenty eight shows a week. Four dollars a show! That," Jimmy smiled, "is pretty dirt cheap. "These incidents show why it is hard for announcers to demand any substantial sum of money. "The first thought that probably comes to your head is — are announcers worth a great deal of money? Is announcing such a tough job? "Many people have the idea that all an announcer has to do is talk. Just say a few words into a microphone, act interested, and then round the program off by announcing his call letters with a nice clipped diction. HAVE you," Jimmy asked me, "ever stood in front of an announcer's panel? Have you ever stood next to him during a program?" I had to admit that I had not. "Most of the responsibility during a program," Jimmy explained, "falls upon the announcer. All those mysterious buttons on the panel mean something to him. An announcer must have a mechanical mind. He must know timing to a split second. He must always have presence of mind. He must not have nerves. He must have stage poise, and last of all he must be a good actor. "There isn't a sound engineer in the business who can pull a show out on time if the announcer slips up! Think of that next time an announcer is telling you about a product. Think of the many things that are going through his mind, and then ask yourself if you could do his job — and still talk straight. "What I am driying at is that the profession of announcing is one that depends on a high amount of skill. That is why there are so few good announcers. ' "I say that an announcer who does his job well, should be paid well. That is another reason why so few announcers are paid well. They don't know their job. And they don't give a hoot about learning it. _ _ "A young announcer," Jimmy went on, "is first put on a sustaining program. Most of them are apt to pass these programs off as unimportant. I've seen announcers sitting on their hands doing nothing, when just ten minutes before a program is to go on the air the person who is to be featured hasn't shown up. And it doesn't bother them a bit! "It would scare me stiff! "An ambitious announcer would have his musicians lined up to 'dub in' in case the scheduled performer failed to arrive. He would have an ad-lib program going 78