Radio Mirror (Nov 1936-Apr 1937)

RADIO MIRROR An Alka-Seltzer Tablet in a glass of water makes a pleasanttasting, alkalizing solution which contains an analgesic (sodium acetyl salicylate). You drink it and it does two important things. First, because of the analgesic, it brings quick, welcome relief from your discomfort — and then because it is also alkalizing in its nature Alka-Seltzer helps correct the cause of the trouble when associated with an excess acid condition. AT ALL DRUG STORES — 30c and 60c Packages | Slightly Higher in Canada TASTE LIKE CANDY The Sensational MCCOY'S Cod Liver Oil Tablets Check Full of Vitamins "A" and Have remarkably helped many boys end girls, men and women, to Put On Firm * MCSME Starting "Today: 31. t 0_„_ v„ Take 2 McCoy's Cod TO 7 rounds LiTer Oil Tablets after Quickly each meaL 60c and ' $1 size— all Druggists "—SEND FOR FREE SAMPLE— —1 McCoy's, 644 S. Wells St., Chicago Dept.23 Rush Free Sample of McCoy's Cod Liver Oil Tablets to fcf ■ Name | Address ... City.. state Facing the Music (Continued from page 11) Organ Grinder's Swing." Or did you? Nobody, least of all its author or publisher, ever thought "The Organ Grinder's Swing" would ever make the stir it has. In fact, it didn't shoot into popularity like its noxious predecessor, "The Music Goes, etc" It just sort of sneaked up. It was published last June in an instrumental form, without words, and was met with complete indifference on all sides. Then Will Hudson, who wrote the music, persuaded his Hudson-Delange orchestra to make it into a phonograph record, and things began to happen. Radio maestros and singers clamored for lyrics so loudly that in September Irving Mills and Mitchell Parish wrote a set of words, and the song was republished. Andre Kostelanetz seems to be the most enthusiastic rooter for the song among the orchestra leaders. He admits, himself, that he likes it because he can try out all sorts of fancy orchestration ideas with it. You wouldn't believe what he does with "Organ Grinder" and four violins unless you saw it, and probably not then. Four violinists detach their bows, pass the bowstrings over the strings of the violin and the stick under the violin, screw the bow up again, and fiddle away. Naturally the bowstrings are stretched very tightly over all four strings of the instrument. It produces a sound best classified as "peculiar," but apparently just the thing for the "Organ Grinder." Hudson, incidentally, is the author of "Mr. Ghost Goes to Town," a new number which the swing boys have grabbed eagerly. ^ =fc * Have you been missing one of the oldest salutations in radio lately — Vincent Lopez' "Lopez Speaking"? He recently changed his air introduction to a few bars of piano music, followed by the announcer saying, "Lopez playing." His old greeting to the listening audience had been in use since 1921, when Vince made his air debut in the old Newark, New Jersey, studios of WJZ. * * * PHIL'S NEW MAESTRO Oscar Bradley, who took over the bandleading job on Phil Baker's comedy show early in January, used to be the conductor on the late Will Rogers' programs for the same sponsor. He returns to radio 'after having spent two years in Hollywood as Shirley Temple's maestro. Britishborn, Brad became an American citizen nine years ago, just after he had been hired by Florenz Ziegfeld to handle the musical end of "Rio Rita," "Whoopee," "Show Boat," and many more of the Great Glorifier's successes. * * * THEME SONG SECTION Serves me right. I was just asking for trouble when I said a couple of months ago that dance-band enthusiasts had lost interest in theme songs. Here comes a letter from George Schwedler containing a list of twenty theme songs he wants to know about. I couldn't get them all. because some of the orchestras he mentioned aren't broadcasting just now, but here are enough to satisfy him and all you other theme-song collectors: Charlie Barnet: "I've Lost Another Sweetheart," by himself. Bernie Cummins: "Dark Eyes." Roy Shield: "You Are the One I Love," by himself. Will Osborne: "The Gentleman Awaits." Meredith Willson: Second movement from "O. O. Mclntyre Suite," by himself. Heavy date.. ..but look at her Nose 1 KLEENEX HABIT saves noses during colds! • Nothing more tragic than a sore nose during a cold — nothing more soothing than the Kleenex Habit! It saves noses, saves money and reduces handkerchief washing. So put aside your handkerchiefs and use Kleenex Tissues the instant sniffles start. Because Kleenex tends to retain germs it checks the spread of colds through the family. You use each tissue once — then destroy, germs and all. Keep Kleenex in Every Room. Save Steps — Time — Money To remove face creams and cosmetics . . . To apply powder, rouge . . . To dust and polish . . . For the baby . . . And in the car — to wipe hands, windshield and greasy spots. No waste! No mess! Pull a tissue — the next one pops up ready for use! KLEENEX A disposable tissue made of Cellucotton (not cotton) 93