Radio Mirror (Nov 1936-Apr 1937)

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To prove it to you, we'll send it on for 25 cents to cover cost of packing, shipping, etc. Wear at oar risk. Pay only $1.50 monthly till the total balance of $6 is paid. If yon do not think it the most exquisite piece of jewelry you ever owned; if your friends do notmarvel at the glorious brilliance of the magnificent full carat facsimile diamond, return it and we will refund your money. King Bhipped postage fully paid to your door by return mail. Bush 25 cents in stamps or coin to BRADLEY, Dept. 383, NEWTON, MASS. Copyriebt 1937 Bradley RADIO M IRROR Is Major Bowes Dropping His Amateurs? (Continued from page 21) Bowes' own program that amateurs aren't the drawing card they used to be. At one time, and not so very many months ago, either, Major Bowes and his Amateurs topped the leading radio popularity survey with a rating higher than that attained by any other program before or since. Today, the same popularity survey lists Major Bowes third. Jack Benny is first, and Fred Allen second, with a numerical rating of not much more than half his all-time high. Last winter, there were fourteen Major Bowes amateur vaudeville units on tour throughout the country. Today, as you'll discover when you listen to Major Bowes telling about them over the air, there are only eight. The Major Bowes touring units, nowadays, aren't designated by number as they used to be. They're all named for their specialties. For instance, there is the Swing Unit, composed of people who are good at playing that most modern form of music; the All-Girl Unit; the Sunshine Unit, organized especially to please Southern audiences; the Anniversary Unit, built up from acts which were on an anniversary radio program. The important and _ significant thing here is that each unit is now more than just a traveling aggregation of amateurs. Each is a smoothly running, unified stage show. The vaudeville units had to become professional in fact, if not in name, to survive. (AST winter Major Bowes and the ama■» teurs were making a series of moving picture shorts. Twelve short subjects were made, in New York, and distributed throughput the country. But this winter no moving pictures are being made. Just another indication of the dimming popularity of amateurs. For a while there was a story going the rounds of Broadway that Major Bowes was having difficulty finding enough amateurs to fill an hour every week. Variety, the show-business' trade paper, printed a story saying that he had offered vaudeville talent agencies commissions of from five to ten dollars for each acceptable amateur they sent him. The implication was that if an amateur went so far as to register with a vaudeville agent, he was no amateur. I asked Major Bowes whether or not this was true, and he assured me that there are still more applicants for places on the program than he can possibly use. As to the Variety story, he said, he had told several agents, personal friends of his, to send over some of those people who haunt every agency office, people who have never done any work on the stage, but who have come to the agent hoping he can do something to help them. As a rule, agents cannot book these people. Major Bowes offered them their chance, through the agents. The commission he gives the agents is no more than small change to them, enough to reimburse them for their trouble and the telephone calls; and the people they send him, he told me, are bona fide amateurs. There are the signs, the reasons for believing that the amateur hour's day is almost over. So far, if Major Bowes has seen them, he hasn't admitted it publicly. 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