Radio mirror (Nov 1936-Apr 1937)

RADIO MIRROR COUGHS TAKE THE SYRUP THAT CLINGS TO THE COUGH ZONE If you have a cough (due to a cold) remember this common sense fact:— a cough medicine should do its work where the cough is lodged . , . right in the throat. That's why Smith Brothers Cough Syrup is a thick, heavy syrup: It clings to the cough zone. There it does three things: (1) soothes sore membranes, (2) throws a protective film over the irritated area, (3) helps to loosen phlegm. Get Smith Brothers' ! 35$ and 60$. // "IT CONTAINS VITAMIN A This vitamin raises the resistance of the mucous membranes of the nose and throat to cold and cough infections. SMITH BROS. COUGH SYRUP IHHNOW ON SALE IN CANADAHBBH CLEAR..MILKYWHITE..LUSTR0U5 THOUSANDS CLEAR EYES. .In Seconds-New Easy Way EYES reddened or prominently veined by late hours or over-indulgence — thousands of girls now clear them in seconds. With new scientific EYEGENE. And what a difference when whites are clear — sparkling white! Money back if it fails. Refreshes, soothes tired eyes like magic. Stainless — safe. Get EYE-GENE at any drug or department store. before you know it, you feel better than you did before you left." He paused thoughtfully. Then he seemed to anticipate a puzzled question. "Explain that? No, I can't explain it. I can't explain why rain and sun make flowers grow — but I know they do, just the same." That, then, is the magnificent obsession that grips Eddie Cantor. He firmly believes that if suddenly some dire genie were to transform him back into the old Cantor he would wither and die. Maybe he would. But the glorious part of it all is that nothing in the world can take away the new happiness this obsession brings him. THOSE were good doctors, those who ■ told him seven years ago he had but a year of hard work left. It's borrowed time Eddie Cantor is living on now. He's just got to keep the interest paid up on that loan. PROGRAM DOTS AND DASHES: Eddie Cantor, The Mayor of Texaco Town is one of the few star entertainers who has completely mastered all mediums of entertainment: radio, stage, and screen . . . His Sunday CBS broadcasts are very popular ... He has just signed a contract with 20th-Century-Fox to make three pictures in two years . . . He is easily re-making all the money he lost during the 1929 crash . . . Few of his radio friends remember when Cantor lost his shirt in the Wall Street plunge, bounced back with an idea for a book entitled "Caught Short!" which made light of his heavy losses . . . Simon & Schuster published it and sold 800,000 copies at $1 a throw . . . Cantor likes to discuss important broadcast problems in the barber shop . . . While the barber applies the razor, the bootblack shines away, and the manicurist files his delicate hands, Benny Holtzmann, his personal manager, and a batch of gag writers go over the pending routines . . . Sometimes the barber chips in with a few choice puns . . . Cantor usually arrives at the studio, the day of the broadcast, about 9 a.m. . . . This works havoc on members of his troupe, who have usually been up late the night before, but is easy for Eddie who hates night clubs, gambling, cigarettes, and dances . . . He says he finds all his recreation when working . . . "If I want the atmosphere of a nightspot," he says, "I go home, close all the windows, have my friends blow smoke in my face and remind Ida to step on my feet." . . . Einstein, former Boston advertising man, was discovered by Cantor, when the former "wowed" an ad-club meeting with his Greek dialect stories . . . The flash of the Cantor check-book changed Einstein's career overnight ... At present Cantor treats Harry like a brother ... In a few months the comic may treat him more like a son-in-law . . . The stooge is in love with Eddie's oldest daughter . . . Each year Cantor produces a new personality in his radio gang . . . First it was Einstein. Last year it was 8-year-old Bobby Breen . . . Today it is Canadian-born Deanna Durbin. The Durbins moved to California when Deana was ten, not for Hollywood gold and glitter, but to escape Winnipeg's rugged climate . . . Edith Durbin, a well-known fencer, insisted her kid sister had vocal talent, and urged her father, a broker, to have Deanna take singing lessons . . . Soon after, Deanna sang on an amateur program. Cantor was in the audience applauding loudly . . . Before Eddie signed a contract with her, he had throat specialists examine the girl's vocal chords . . . The medicos found it fully developed, said maturity would bring increased volume . . . After Texaco, critics predict the Metropolitan Opera House for Miss Durbin . . . Pudgy Jacques Renard, a Bostonian musician, made his fame and fortune playing sweet accompaniment to Morton Downey's choir-boy voice on the old Camel Caravan . . . James Wellington is as inevitable with Cantor, as the latter's jokes about his quintette of offsprings . . . Wellington's present wife is Betty Jane Cooper, noted tap-dancer. It's Time Somebody Told You, Hollywood EYE-GENE (Continued from page 39) ment. And that is just what's going to happen. There is going to be a new trend _ in broadcasting unless you do something radical about improving your appearances on the air. Sponsors who apparently don't care how much money they spend for their broadcasts are going to begin checking expenditures with income. When they fully realize how little they've gained by paying you, the movie stars, such huge prices, they're going to turn away from broadcasting. This isn't just the opinion of those of us who listen in. It is the opinion of the men who head the radio departments of New York's biggest _ advertising agencies. It is they who predict that by next fall, radio programs will be smaller, much less costly and probably much fewer in number. That would leave you, the movie stars, out in the cold. But it doesn't necessarily have to work out that way. There is no reason why radio and the movies can't be allied. There is a place in radio for you if you'll take it. But in order to take it, you must do two things: You must accept reasonable prices for your services, and when you go on the air you must give a performance as good if not better than your performances for the movies. I hope this warning means something. We like to have you on the air when you're good. We can get along without you, but we'd rather have you with us. So why not bring the goose that laid the golden egg back to life? DID YOU RECOGNIZE 'EM BY THEIR FEET? Don't tell us you didn't guess the famous tap dancer's name? She's Eleanor Powell. And how about that petite French star? She's also a famous, opera star — Lily Pons. You certainly must know the "Mother Juice" girl. Why it's Gracie Allen, of course. Then, that little star of the aviation serial from Chicago — Betty Lou Gerson. And last, the torch singer who has been guest-starring from Hollywood, is Gertrude Niesen. 104