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JEAN: Last year she couldn't get a date — now look at her! MARGE: Somebody must have told her what her trouble* was.
*There's nothing like LISTERINE to check halitosis (unpleasant breath), the unforgivable social fault
forgotten Women
by DORIS KAY
I SEE them every day . . . dozens of them . . . women — young women — who are simply forgotten in the social scheme of things.
They are seldom invited out and when men do call they rarely call again. When a frantic cry goes out for a fourth at bridge or when someone is needed to fill in at a dinner party, they are usually the last person the hostess thinks about. Why is it? Not because they are dull; I've seen many a witty woman who didn't get around much. Not because they are plain; some of the prettiest young girls are the least popular. Not because they are fat
or old; I've known women heavy as trucks and grey as beavers but still greatly sought after. What then is the reason?
Nine times out of ten, these forgotten girls are not fastidious about the condition of their breath — and if there's one thing for which others drop a woman or a man it is halitosis (bad breath).
How silly a woman is to permit such a humiliating condition to exist when the fault can usually be remedied so easily and so pleasantly with an agreeable deodorant such as Listerine Antiseptic used twice daily as a mouth wash.
KEEP YOUR BREATH
BEYOND SUSPICION
with LISTERINE
Almost everyone has halitosis (bad breath) at some time or other without realizing it. And it is the unforgivable social fault. People simply don't want you around when you offend this way. Why take a chance? Why risk unpopularity when it is so easy to correct this humiliating condition. Do not rely on harsh bargain mouth washes, some of which are entirely devoid of deodorant effect. Just trust to Listerine Antiseptic, the quick, pleasant deodorant which strikes at fermentation, the major cause of odors, then overcomes the odors themselves.
the quick deodorant
Lambert Pharmacal Co. • St. Louis, Mo.