Radio mirror (Nov 1936-Apr 1937)

RADIO MIRROR taining shows. Meredith Willson is slated for the post of musical director. * * * ADMAN CANTOR— You will shortly see in your favorite magazine advertisements of Amos 'n' Andy's sponsor boosting a mouth-wash. There will be a strip of drawings illustrating the constant need to be on the watch for halitosis, with the slogan "Social Security." Here is the story behind it. En route west from his recent eastern jaunt, Eddie Cantor stopped in Chicago, and sold the slogan and the idea for the ads. The proceeds from his brain child will go toward the erection of the old actors' home in which Cantor and Joe Schenck are moving spirits. * * * WHAT PRICE GLORY? Life is turbulent for Haven MacQuarrie and Jack Oakie since they took over their respective broadcasts. Oakie was literally forced to duck from the Trocadero, where he tried to entertain a party to celebrate his signing with Camel Caravan. Not only were the autographiends out in double force, but energetic job seekers — in person, by long distance telephone and by wire — bombarded poor Oakie until he had to duck out for self-protection. Phil Regan, the singing cop, telephoned all the way from New York to get on the program, and Oakie, who had met him but once, didn't recall him. MacQuarrie amassed more than three thousand requests for loans and assistance within twenty-four hours of signing his contract. * * * PAGE MADAM PERKINS! Jack' Benny, Burns and Allen, and Martha Raye staged a successful, although unpublicized, strike during the filming of "College Holiday." Paramount engaged a bevy of society girls as extras, and the radio four, loyal to trouping tradition, refused to go on until the rich socialites had been replaced with gals who depended upon jobs for cakes and coffee. BABY, TAKE A BOW! Just in case you and the boss forget it, two issues ago I mentioned that Adele Astaire would return to Hollywood to do a picture with Fred. Fred thereupon denied it vigorously — but truth will triumph! Anyway, Adele has signed an RKO contract, and there it is in black and white. * * * THE OLD VELVET GLOVE— Grace Moore, returning to radio after her concert itinerary, holds no further fears for directors. Known in the past to be inclined to indulge in a bit of plain and fancy temperament when the whimsy seized her, Miss Moore has been more than tractable lately. The reason? She flew off the handle at Columbia recently, whereupon husband Valentin Parera (Continued on page 100) f WHOO-OO! Feel that mad March wind whip your face and hands! Fight the chapping that comes from biting winds, soap, and ammonia water, with Hinds Honey and Almond Cream. It soaks the tender chapping with comfort. Its Vitamin D is absorbed by dry, water-puffed skin... gives it some of the benefits of sunshine. Every drop of Hinds works better — softening, smoothing skin! s£* TH\S o-no** crtrtHS -„cn SKI*1 IHAP^0 "THEY LOOK GRAND since I've been using Hinds!" Smooth your hands with the lotion that contains the "sunshine" vitamin. This Vitamin D is actually absorbed— gives dry skin some of the benefits of sunshine. Use Hinds for soft and charming hands! F R E JE ! The first one-piece dispenser, with every 50c size V \ / Copyright. 1937, Lerm & Fink Products Corporation HINDS HONEY AND ALMOND CREAM Hinds, with "Sunshine" Vitamin, makes skin feel softer than ever! The famous Hinds Honey and Almond Cream now contains Vitamin D. This vitamin is absorbed by the skin. Seems to smooth it ! Now, more than ever, Hinds soothes and softens the dryness, stinging "skin cracks," chapping, and tenderness caused by wind, cold, heat, hard water, and housework. Every drop — with its Vitamin D — does skin more good! $1, 50c, 25c, 10c. DAILY RADIO TREAT: Ted Malone . . . inviting you to help yourself to Happiness and to Beauty. Mon. to Fri., 12:15 pmE.S.T., over WABC-CBS.