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HOW LUX THEATER HOLLYWOOD'S
KNOCKED HIGH
THE STARS OF THE WORLD'S SNOOTIEST TOWN HAD NEVER DREAMED OF MEETING EACH OTHER. UNTIL THIS SHOW—
SOMETHING is happening to Hollywood the invulnerable, the impenetrable, the town of a thousand stars who have never met each other and who, until recen ly, never even wanted to. It's nothing you can stand ^r0"n and watch, but it is stirring Hollywood to its depths just a much as though it were a first class, house-crumbling eart quake. It's the most far reaching event since this cita of films became wired for sound, and it's all because a rao program suddenly moved in and set up shop.
Society barriers, those invisible and cruelly sharpie that in Hollywood keep alfthe stars in their own bacK>V ' are melting away, and the stars are getting out to P ■ they're getting around, making friends with people JV never dreamed of knowing six months ago. Sn00
impersonality, and fear of rivals are being tossed into the Pacific Ocean as fast as each week's broadcast comes and goes.
That is what has happened since the Lux Radio Theater came to town. It arrived unannounced and in less than a year it has stalked off the victor by a wide margin. The Lux Theater is smashing Hollywood's society barriers, and everyone is having the best darn, time of his life.
't did it in a lot of different ways and now that most °f the shooting is over, it seems only natural that it should have happened. But it didn't last June when the first of the Hollywood broadcasts of the Lux Theater went out over the air.
Last June the film city's society barriers were as impreg
nable as the Rock of Gibraltar before airplanes had motors. They picked the stars' friends for them and dictated the kind of people they could marry and the kind of parties they could give and could go to.
No one could recall the last time a star had married an extra, it had been so long ago. Everyone knew that if a star had, it would have been a major social error and would have earned him the entire town's cold shoulder. If you were a star you might marry an unirnportant person in some other profession — if you loved the (Continued on page 94)
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