Radio mirror (Nov 1936-Apr 1937)

RADIO M IRROR CREATE A NE u u WITH A NEW POWDER SHADE! A New Face Powder Shade May Give You a New Personality— a New Glamour— a New Charm! By rU^Ul^ Cj££jW. You know what color in clothes can do for you. One color puts you out like a light. Another makes you look and feel your best. But no color in clothes has half as much effect on your personality as your face powder shade. For this becomes a real flesh-andblood part of you. Yet thousands of women and girls are actually wearing the wrong shade of face powder. Every morning they commit beautysuicide, right in front of their own mirrors. They quench their personality, destroy what ought to be their glamour and charm — with a dull, drab, dead shade of face powder ! Far better, I say, to use no powder at all, than to bury yourself alive under such a disguise! Use the Magic of Color! Yet for each of these girls and women — for you, too — there is a right shade of face powder. It won't subtract from your beauty. Nor will it leave you just as you were. No ! This right shade will add the magic of living, glowing color. It will flatter you, glorify you, create right before your eyes a new "you" that you never dreamed you could be ! The reason you haven't found this right shade long ago is probably because you've been choosing according to your "type" — a blonde should wear this, a brunette that. This is all wrong! You aren't a type. You're yourself. And how lovely that self can be — how vivid, alive and alight — you'll never know till you try on all five of my basic shades in Lady Esther Face Powder. See for Yourself! To let you prove this to yourself, I will send you all five shades of my Lady Esther Face Powder free of cost. When you have tried all five shades and have discovered the one that was made just for you, you will be instantly aware of many things. You will see a new glow, a new warmth in your skin. You will see a new beauty in your face, in line as well as color. You will see a new radiance about your entire person. Write today for all five shades of Lady Esther Face Powder. Your mere request on the coupon below brings them to you postpaid and free. With the five shades of Lady Esther Face Powder, I will also send you a purse-size tube of Lady Esther Face Cream.The coupon brings both the powder and cream. FREE (You can paste this on a penny postcard) (32) Lady Esther, 2034 Ridge Avenue, Evanston, Illinois Please send me by return mail a liberal supply of all five shades of Lady Esther Face Powder; also Esther Four-Purpose Face Cream. purse-size tube of your Lady Slate. City , (If you live in Canada, write Lady Esther, Ltd., Toronto, Ont.) Reducing Secrets That Really Worked {Continued from page 46) rational diet ought to do the trick for any normal person whose only fault in the past has been neglect or perhaps carelessness, so 1 worked on that premise. Its success has been so notable that I am glad to pass it along to other women, especially in view of the fact that it requires no expenditure; only a little good oldfashioned discipline, and that the diet needn't interfere with regular family menus. First, a word of warning. There are two factors: the diet and the exercise. They are of equal importance. You cannot, for instance, exercise twice as much as I do, and eat anything you happen to want. Nor, on the other hand, can you eat half as much as I eat, and take no exercise. Exercise and diet go hand in hand, and the rules you set down for yourself must be adhered to faithfully. That is where the discipline comes in. It is hard to be one's own taskmaster. Indeed, I am quite aware that for the average woman the job is harder than that which faced me. For with me, it was a case of reduce — or else. It meant my career, my livelihood. It is so easy for the average woman to say, "Oh, well. I'll start tomorrow." LET us start at the very beginning, ris1 ing in the morning. First, I slip into a bathing suit, sneakers, and a robe. I squeeze and strain the juice of one lemon into a glass of hot water and drink it. This early morning tonic acts as a blood cleanser and purifier, and tones up the system generally. I go immediately to the roof of my hotel for my exercises. Of course, I realize that only those living in a delightful year'round climate such as we have in Hollywood can indulge in that luxury, but in winter weather the exercises can be taken just as well — and quite as beneficially — indoors. Be sure, though, to throw wide open all the windows! Get all the fresh air you can while you are exercising. Don't be afraid of getting cold. You won't while you exercise. Your blood will circulate briskly, and keep you warm and glowing no matter what antics the thermometer is performing. But the important thing to remember is that physical exertion, to be of benefit, requires its full quota of oxygen. Standing erect, then, inhale deeply and exhale slowly. Be sure you are breathing with the diaphragm. Place one hand on your diaphragm. If you are breathing correctly, it should expand like a filling balloon. Incorrect breathing is highly injurious. Inhale and exhale twelve times, standing head up, body erect, shoulders back, stomach in. Now you are ready for Exercise No. 1. Incidentally, I neglected to mention that for the exercises I worked out no equipment or paraphernalia whatever is necessary save an ordinary canvas chair, such as is shown in the accompanying illustrations. If you haven't a chair like that shown, you surely have one sufficiently similar. The chair is not used in the first exercise. Exercise No. 1 : Keeping legs and feet close together, clasp the hands high over the head. Stretch to your utmost height, keeping heels flat on the floor. Rising to tip-toe, swing the clasped arms first right, then left, twisting the upper part of the torso only. The hips must not move. With practice you will find yourself able 62