Radio mirror (Nov 1936-Apr 1937)

Secret Drama That Brought Myrt and Marge Back to Radio (Continued from page 22) expected to, and Myrt had to rewrite and condense a month's scripts into two weeks'. The Myrt and Marge radio family split up for the summer, or until a new sponsor could be found. Donna Damerel, Myrt's daughter, who plays Marge, went out to California. Vinton Haworth, who played Jack Arnold, also went to California and into the movies. Ray Hedge, the Clarence Tiffingtuffer, found work in Chicago radio studios as a sound effects man. It was left to Myrtle, remaining in her Chicago apartment, to sell the program to a new sponsor — if it was to be sold at all. As the weeks passed, discouragement and distaste for the task grew upon her — due as much to her weariness as to the difficulties she was facing. To begin with, legal title to Myrt and Marge as a radio series was still held by her former sponsor. Red tape and delay had to be gone through before her idea and her characters were once more entirely her property. THEN she found out anew what she had ■ known all along, and had refused to admit— that the long association of Myrt and Marge with one sponsor was a liability, not an asset. Myrt and Marge had become so closely identified in the public's mind with one particular product that all other sponsors were afraid to touch them. It wasn't that they hadn't done a good job in selling their sponsor's product. They'd done altogether too good a job. In time, she was sure, the program could be sold. In time, its identification with its former sponsor would fade, and at last it would take on new value for a different product. But was it worth the effort? She thought once more of the never-ending routine of keeping a program moving. Did she want to stay in Chicago all summer, working to find a sponsor — only to work harder still, once she had one? She thought longingly of the life she could make for herself in Hollywood. Why not take her savings before they were all gone, and try to break into the writing end of the movies? She had friends there who would help her, and she knew, with five years of radio scripts behind her, that she could write good dialogue. That is what Myrtle Vail would have done, if it had hot been for her son, George Damerel, Jr. — the boy you hear playing the part of Georgie Manning on the new Myrt and Marge series. Few people knew, until the new series began, that Myrtle Vail had a son. He's eighteen now, and most of his life has been spent in school, or with his father, who was separated from Myrtle several years ago. When Myrt and Marge first went on the air. in 1930, George was put in an exclusive military school near Chicago. Until then, Myrt had been in vaudeville and George had been the typical vaudeville artist's son — without a home, without roots anywhere, without a continuous education. With the money she was earning in radio, Myrt made a promise to herself, she would give George the finest education she could possibly buy for him — and that promise she has kept. After a year at the school near Chicago, George was sent to another military school, an even more expensive and ex RADIO MIRROR THIS WINDOW SHADE 15 IT\lNEN,/? NEW CLOPAY Jfyitcm *3 OUT OF 4 MISTOOK IT FOR &oltlif CLOTH WINDOW SHADE Now Replace All Your Shabby Window Shades . . . BUY 10 FOR THE PRICE OF ONE * Here's startling proof that you need no longer pay high prices to get beauty and dignified appearance in window shades. A remarkable new process called ' 'Lintone" now gives to CLOPAY fibre shades the actual appearance of genuine linen ! In actual test 3 out of 4 seeing a new CLOPAY LINTONE beside a $1.50 shade only four feet away thought the LINTONE was the cloth shade! If no one can see any difference in the looks, why pay the big difference in price? Millions of women have found that CLOPAY 15c shades wear as well as cloth shades. Now they look as well, too. A 15c LINTONE will never crack, ravel or pinhole. It will soil no quicker than the costliest shade and when it does you can afford to change at once — always have spic and span shades at a cost you will hardly notice. See the CLOPAY LINTONES, 15c (rollers 10c additional) now in all "5 and 10" and most neighborhood stores. Write for FREE SAMPLES of material. The CLOPAY CORP., 1227 Dayton St., Cincinnati, O. WINDOW SHADE 'J 71