Radio mirror (Nov 1936-Apr 1937)

RADIO MIRROR hel oves he hates &Mttck Yes, he likes bright lips... they look expressive and responsive. But how his admiration chills, if lips are dry and rough. Parched lips are old lips ! Remember, then, your lipstick has two duties. It must bestow thrilling color. It must protect you from Lipstick Parching. Coty's new lipstick, the "Sub-Deb," does just that. Because of a new softening ingredient, "Theobroma," it keeps your lips smooth and soft, dewy as a fresh petal. Coty "Sub-Deb" comes in 5 ardent and indelible shades, 50$. "Air Spun" Rouge is another thrilling Coty make-up discovery! Cyclones blend colors to new, life-like subtlety and smoothness. In shades that match "Sub-Deb" Lipstick, 50$. COTY SUB-DEB LIPSTICK 50* Precious protection!... Coty melts eight drops of "Theobroma" into every "Su6-De6" Lipstick. This guards against lipstick parching. 82 What's New? (Continued from page 4) pads in exchange. Time alone will tell whether Parkyakarkas has made the right move. ^/HAT starts out to be one thing in "" radio usually ends up being another. The same agent who boasts he was the first to say Good Will Court was dropping from the air now says there is another tremendous change due in your Sunday night listening habits. Mr. X has it that Dick Powell's new Warner Brothers program is on the verge of being sold to the sponsors of Do You Want To Be an Actor? for next fall. He figures that the present Chase and Sanborn program will continue through the summer at reduced operating costs— salary . cuts to 'you — then be succeeded by Mr. Powell. SHOULD crooning Dick Powell get the Sunday evening hour, he will have what used to be the most important sixty minutes in radio, a break for the man who blithely walked off Hollywood Hotel. The reason Eddie Cantor and Nelson Eddy have leaped up and up in popularity surveys is Good Will Court's demise. When it quit, it gave up a fat slice of its listeners to Cantor and Eddy who are on the same time over a rival network. That always happens. A sponsor calls one wrong play and the other side has scored a touchdown. WHO said radio columnists buried the axe only in the backs of their best friends? When Frank Parker opened as a stage star in "Howdy, Stranger" (meaning the people who paid cash the opening night) drama critics shook their august heads. After a single week word went around that the show was closing — signal for every radio columnist in town to begin plugging the Parker opus. Business picked up and the management, the last we heard, was looking forward to a run all spring long. At a profit. PICTURE of a radio star making a joke: Phil Spitalny who directs those thirtytwo bachelor girls on the Hour of Charm, meets his brother, Hyman, for lunch in the basement of the RCA Building. "Hello, Pheel," says Hyman, a dialectician without trying, "how do you fill?" BELlEVE-it-or-not, Ripley is going leave his Sunday night broadca to Sunday night broadcasts sooner than you can say Bond Bread. Another agency which handles many of the General Foods accounts has Robert on an option. They just can't decide which new product should sponsor his program. WHEN Milton Berle went to Hollywood early in February to make a picture with Joe Penner on the RKO lot. it looked to outsiders like a fat salary increase. Milton knew better. He had to pay for the rest of the Community Sing gang's railroad fare out . there, since he was the only one who left to take a second job. The others just went for the ride. Milton also pays for the gang's extra living expenses in the land of eternal sunshine and frequent blizzards. If you want to make a gag out of that, you can be sure Milton won't lift it. NADINE CONNER is the girl with the tough job. While Nelson Eddy charges from city to city keeping up on his concert tour, Nadine tags along just to be on hand for their half hour broadcast on Sundays. The folks back home claim she has become a real tiddly-wink player and is fast mastering the tougher squeeze plays in chess. When she gets back she can write a travel book or lecture at old ladies' clubs about where to spend winter vacations. SOME time early in March Eddy and Miss Conner arrive in New York City, polishing off a jaunt that started from Hollywood in January. Press agents are already talking wistfully of having Nelson on hand at the Broadway opening of his picture "May Time," knowing from experience that pictures of women tearing the clothes off their idols for souvenirs always make the front page. THOSE old Broadway theaters which ' CBS rented and made over into fancy radio playhouses so the faithful could see their favorite broadcasts, are the objects of much wheezy wrath. Even radio stars who bundle up to their ears in long underwear have been catching colds this winter and they blame it all on the playhouses. The same drafts which blew through the scenery backstage in 1900 are still whistling around in spite of the new streamlined backdrops and sound proofed ceilings. It's getting to the point where the stars are even complaining about the draft from applause. DHILLIPS LORD is our idea of radio's ' most polite gentleman who really hasn't time to be. He poses for pictures wherever you happen to catch him and they come out just the way you hoped they would. He's always the same, whether he's just finished a rehearsal of Gang Busters or of We, The People. He should be happy, though. We, The People is this winter's sensation. Broadcast on Sunday afternoon, the toughest time of the whole week to get a big listening audience, it is forging its way to the top. Even the sponsor says it's mediocre. Phillips, by the way, always likes to do things the hard way. Give him a man in New Jersey itching to appear on his program and a woman in Texas with two broken legs, one broken crutch and a burning hatred for radio and Phil will take the Texas woman. He gets her, too. Nobody he has wanted has eluded his grasp yet. No sponsor, either, if we remember correctly. EVERYBODY knows that when you reach twenty-one you're pretty apt to stop growing. Or everyone but Lanny Ross. Since he was fourteen Lanny had been in the habit of buying his collars a half size too large. Gave him something to grow into. Then he found he couldn't break the habit. For years his drawers have been piling up with collars that didn't fit. It was only on his latest birthday awhile back that he finally gave in and threw them out. He wouldn't have done it then if it hadn't been for the birthday present his wife Olive gave him.