Radio mirror (Nov 1936-Apr 1937)

Record Details:

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RADIO MIRROR I am tops again -because I feel andlook, like my old self once more "How did I do it? "I just reasoned sensibly." YOU just can't be happy and enjoy life when in a run-down condition. Poor health and poor looks won't let you. Fortunately, straight thinking tells us that vitality and pep are produced by energy created from within... so is the skin beautified and made clear from within. How natural it is then to turn to the force which makes all this possible. . .those precious red-blood-cells. Quite often these cells are reduced in number or in strength. Even a common cold kills these cells in great numbers. Worry, overwork and undue strain take their toll. Sickness literally burns them up. Improper diet retards the development of new cells. Science has solved this problem in S.S.S. Tonic because it helps you regain your blood strength within a short space of time. Its action is cumulative and lasting. S.S.S. Tonic whets the appetite. Foods taste better. . .natural digestive juices are stimulated and finally the very food you eat is of more body value. A very important step back to health. You, too, will want to take S.S.S. Tonic because of deficient stomach digestive juices and red-blood-cells to restore lost weight ... to regain energy ... to strengthen nerves . . . and add glow to your skin. Be 'tops' again with more vitality... more pep ... a clear skin by taking the S.S.S. Tonic treatment. Shortly you will be delighted with the way you will feel... your friends will compliment you on the way you will look. S.S.S. Tonic is especially designed to build sturdy health ... its remarkable value is time tried and scientifically proven . . . that's why it makes you feel like yourself again. At all drug stores in two convenient sizes. The large size at a saving in price. There is no substitute for this time tested remedy. No ethical druggist will suggest something "just as good." ©S.S.S. Co. That birthday present, incidentally, is going to be the cause of a lot of headaches in radio. Lanny has always wanted a machine that would record his broadcasts, but Olive insisted it was sheer extravagance and bought him a bagatelle board instead, leaving the job of recording the Show Boat programs to a regular music company. As a surprise this year, Olive broke down and gave him a swell device of his own. The first thing he did was to invite eighteen people to dinner, write a play for them, and make them act it out after dinner. Later in the evening, just as they were forgetting the torture of being actors, he wheeled out his recording machine and played back the whole drama. TRAGEDY struck twice in the radio ranks in January. When Mrs. Howard Berolzheimer died of pneumonia after a brief illness, one of the air's most popular trios ended. She was Lu, of Clara, Lu and 'Em. A few blocks away, in another Evanston, Illinois, home, Mrs. John Mayo Mitchell, the trio's 'Em, lay fighting to recover from the same disease. She has since improved rapidly. ON January 17th, at three-thirty in the morning and apparently only suffering from neuritis, Howard White suddenly collapsed. He was dead when a doctor arrived. Thus another radio team was affected, for Howard was the arranger whose brilliant work brought the Landt Trio and White so far up the ladder of success on the NBC networks. AN unsung, unwritten hero is a radio dialogue writer going under the name of Carroll Carroll. The agency he works for keeps him under heavier wraps than the surprise halfback before the year's big game. But we flushed Carroll out and learned that he writes that delightful cross talk Bing Crosby exchanges with Kraft Music Hall guest stars. Also the bits of whimsy Bing mutters when introducing a swing artist like Grete Stueckgold. Carroll used to write funny bits for Judge magazine which doesn't explain why he can't have any publicity. PAT PADGETT— Molasses of Molasses 'n' January if you listen to Show Boat, plain Pat if you listen to the Dill's Best program over CBS — has a farm where he sits and meditates. This winter one of his sows had a litter of baby pigs. Being an Irishman, Pat thought it would be a good joke to send one of the pigs to the home of Maurice Levy of the O'Neills program. It is still in the back yard, growing an inch a day. Maurice's neighbors supply the garbage. ANEW radio battle was bursting into flame in January when the floods roaring down the Ohio valley washed it out. It seems that when Floyd Gibbons began his new program, press agents for Kate Smith howled that he was trading on her Command Performance idea. Floyd countered with the statement that his program was based on his column of daily thrills carried in newspapers for many years. Then came the floods and Kate dropped the Command Performance. She stated that with so many heroic deeds being done on the Ohio it would be foolish to try and select only two or three for prizes. So she turned the money over directly to the Red Cross. » * THIS FLAVO IS TOPS 0* You're right, daughter — I've been partial to Beeman's for years) It's so delicious and fresh-tasting —that clever air-tight package keeps it fresh as the day it was made. And I like that bit of tang I Beeman's actually perks me up — it's a real help to digestion, too, you know — makes a person feel mighty good!" B eeman's AIDS DIGESTION... 83