Radio mirror (Jan-June 1946)
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TUESDAY
Eastern Standard Time
ABC: Your Life Today
ABC: Breakfast Club
NBC: Ed East and Polly
CBS: Arthur Godfrey
NBC: Daytime Classics
CBS: Valiant Lady
ABC: My True Story
NBC: Robert St. John
NBC: Lora Law ton
CBS: Light of the World
MBS: From Me to You
CBS: Evelyn Winters
ABC: Hymns of All Churches
XBC: Road of Life
MBS: Fun With Music
ABC: the Listening Post
XBC: Joyce Jordan
CBS: Amanda
A.BC: Tom Breneman's Breakfast
XBC: FreJ Waring Show
MBS: Elsa Maxwell
CBS: Second Husband
CBS: A Woman's Life
ABC: Gilbert Martyn
XBC: Barry Cameron
MBS: Take It Easy Time
CBS: Aunt Jenny Stories
ABC: Ted Malone
XBC: David Harum
ABC: Glamour Manor
CBS: Kate Smith Speaks
MBS: Morton Downey
CBS: Big Sister
CBS: Romance of Helen Trent
ABC: Farm and Home Makers
XBC: Merchant Marine Band
CBS: Our Gal Sunday
CBS: Life Can Be Beautiful
XBC: Sketches in Melody
CBS: Ma Perkins
ABC Constance Bennett
CBS: Margaret Macdonald
MBS: Paula Stone & Phil Brito
CBS: Young Dr. Malone
XBC: Morgan Beatty, News
MBS: John J. Anthony
XBC: The Guiding Light
ABC John B. Kennedy, News
CBS: Two on a Clue
ABC: Ethel & Albert
MBS: Jane Cowl
XBC: Today's Children
CBS: Perry Mason
XBC: Woman in White
CBS: Rosemary
ABC: The Fitzgeralds
MBS: Queen for a Day
CBS: Tena & Tim
XBC: Hymns of All Churches
CBS: Milton Bacon
ABC: Al Pearce Show
NBC: A Woman of America
CBS: Michael Scott
XBC: Ma Perkins
XBC: Pepper Young's Family
ABC: Ladies Be Seated
CBS: Sing Alo g
MBS: The Smoothies
XBC: Right to Happiness
ABC: Jack Berch
CBS: House Party
XBC: Backstage Wife
XBC: Stella Dallas
ABC: Bride and Groom
XBC: Lorenzo Jones
CBS: Hal Winters, songs
ABC: Hop Harrigan
XBC: Young Widder Brown
CBS: Feature Story
ABC: Terry and the Pirates
XBC: When a Girl Marries
CBS: American School of the Air
MBS: Here's How with Peter Howe
XBC: Portia Faces Life
ABC: Dick Tracy
MBS: Superman
ABC: Jack Armstrong • • ■
XBC: Just Plain Bill
CBS: Cimarron Tavern
MBS: House of Mystery
ABC: Tennessee Jed
XBC: Front Page Farrell
CBS: Sparrow and the Hawk
MBS: Tom Mix
CBS! Edwin C. Hill
\ B< : Jose Bethencourt, Marimba
NBC: Clem McCarthy, Sports
ABC: Charlie Chan
CBS: The World Today
NBC: Lowell Thomas
CBS: Joseph C. Harsch
NBC: Chesterfield Supper Club
ABC: Headline Editor
CBS: Jack Smith
ABC: Raymond Gram Swing
( BS: American Melody Hour
NBC: Barry Fitzgerald
( lis Big Town
VBC: Lum 'n' Abner
NBC: Barry Woods, Roland Young
Cornelia Otis Skinner
\BC: Elmer Davis
\ li( Alan Young Show
NBC: A Date With Judy
1 lis Theatre of Romance
MBS: Adventures of the Falcon
< lis Bill Henry
M l',s Gabriol Heatter
\l'.< Guy Lombardo
I KS Innor Sanctum
\ li< Amos & Andy
I BS: Real Stories
' lis This Is My Bost
IBI Doctor Talks It Over
IBI Fibber McGeo and Molly
MBS American Forum of the Air
\!:' Coronet Front Pago News
\ Bl Concort Timo
\ Bl Bob Hope
' lis The Ford Show
CBS Congress Speaks
\l BS Return to Duty
\ r.' Rod Skclton's Scrapbook
I BS Joan Brooks
Crime Photoirapher
HUCK FINN OF RADIO
A bit of the unpredictable, a bit of the zany, a lot that is solid and real, a touch of whimsy and a goodly dash of mischief— and you have Arthur Godfrey, custodian of one of the most popular early morning shows in American radio. Depending on where you're listening from, if you're an early riser, you hear him over WTOP, in Washington, and WABC in New York, six days a week at the hours of six-thirty to nine-fifteen and five days a week, over the CBS network from 9: 15 to 10 in the mornings. Small wonder that his life is so arranged now that he gets up at 5: 30 in the morning, eats his breakfast during one of his various programs— yes, he's not kidding when he tells what he's eating while you're listening in — and goes to bed as an almost invariable rule at nine o'clock.
Godfrey was born in New York City in 1903. An enterprising and restless character, he left home at fifteen. Naturally, his career was rather checkered. In his roving lifetime he's been a coal miner, architect's office boy, Navy radio operator, insurance and cemetery lot salesman, taxi driver, vaudeville performer, radio announcer, horse and dog breeder and aviator.
In 1933, in Washington, he was assigned to a "musical clock" program over a local station. The program went on the air at seven in the morning. Godfrey's temper, which matches his unruly red hair, got the better of him after awhile because he found the routine so monotonous and the commercials so corny. So, one morning, he Smashed a few of the phonograph records, gave his verbal beating to the blurb he'd been handed to read and heckled his sponsors and their products. He went off the air and waited to be fired. Fans cheered, the papers headlined his "sincerity" and; lo and behold,his sponsors' were rushed to death with business. He was told to keep it. up and hasn't stopped to this day. And in all those years,' he's really built up something with his show. He's had as many at eighty-eight sponsors at one time — which is a record.
Of course, he's the despair of radio routinists. He never uses a script. He goes around all day, conscientiously making notes on the back of envelopes, used match covers and bits of scrap paper.
Lest anyone get the idea that he's just a scatterbrained and amusing zany, here's something for his record. He founded the GAPSALS— Give a Pint— Save a Life Society— in 1944 and since that date has been responsible for collecting more than 6,000 pints of blood for the Manhattan Blcod Bank. His reward for this job ws being flown to the Pacific fighting areas by the Navy so he could see for himself how the plasma he helped to collect did its work.
Godfrey lives in a penthouse on top of a New York hotel with his wife and three children, two boys, Mike and Richard and a daughter named Pat. He's not a restful, quiet character to have around the house.
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WEDNESDAY
Eastern Standard Time
ABC: Breakfast Club
NBC: Ed East and Polly
CBS: Arthur Godfrey
CBS: Valiant Lady
NBC: Daytime Classics
NBC: Robert St. John
ABC: My True Story
NBC: Lora Lawton
MBS: From Me to You
CBS: Light of the World
CBS: Evelyn Winters
ABC: Hymns of All Churches
NBC: Road of Life
MBS: Fun with Music
CBS: Bachelor's Children
ABC: The Listening Post
NBC: Joyce Jordan
ABC: J°om Breneman's Breakfast
NBC: Fred Waring Show
CBS: Amanda
CBS: Second Husband
MBS: Elsa Maxwell
CBS: A Woman's Life
ABC: Gilbert Martyn
NBC: Barry Cameron
MBS: Take It Easy Time
CBS: Aunt Jenny's Stories
ABC: Ted Malone
NBC: David Harum
ABC: Glamour Manor
CBS: Kate Smith Speaks
MBS: Morton Downey
CBS: Big Sister
NBC: Merchant Marine Band
CBS: Romance of Helen Trent
ABC: Farm and Home Makers
CBS: Our Gal Sunday
CBS: Life Can Be Beautiful
CBS: Ma Perkins
ABC: Constance Bennett
CBS: M, rgaret Macdonald
CBS: Young Dr. Malone
ABC: Chicago Varieties
NBC The Guiding Light
ABC: John B. Kennedy
CBS: Two on a Clue
ABC: Ethel & Albert
NBC: Today's Children
CBS: Perry Mason
MBS: Jane Cowl
CBS: Rosemary
ABC: The Fitzgeralds
NBC: Woman in White
MBS: Queen for a Day
CBS: Tena & Tim
NBC: Hymns of All Churches
ABC: Al Pearce Show
NBC: A Woman of America
CBS: Milton Bacon
MBS: The Smoothies
NBC: Ma Perkins
CBS: Michael Scott
CBS: Sing Along Club
NBC: Pepper Young's Family
ABC: Ladies Be Seated
NBC: Right to Happiness
CBS: Sing Along
NBC: Backstage Wife
CBS: House Party
ABC: Jack Berch
ABC: Beautiful Music
NBC: Stella Dallas
CBS: Hal Winters, songs
NBC: Lorenzo Jones
ABC: Hop Harrigan
CBS: Feature Story
NBC: Young Widder Brown
CBS: American School of the Air
ABC: Terry and the Pirates
NBC: When a Girl Marries
MBS: Here's How with Peter Howe
NBC: Portia Faces Life
ABC: Dick Tracy
MBS: Superman
CBS: Cimarron Tavern
ABC: Jack Armstrong
MBS: Superman
NBC: Just Plain Bill
MBS: House of Mystery
ABC: fTennessee Jed
NBC: Front Page Farrell
CBS: The Sparrow and the Hawk
MBS: Tom Mix.
CBS: Bill C.ostello
CBS: Jimmy Carroll, Songs
NBC: Jose Bethencourt, Marimba
CBS: Evelyn Pasen
NBC: Clem McCarthy
ABC: Charlie Chan
NBC: Lowell Thomas
ABC: Headline Edition
CBS: Jack Kirkwood
NBC: Chesterfield Supper Club
ABC: Raymond Swing
MBS: Listen to the Waves
CBS: Adventures of Ellery Queen
ABC: The Lone' Ranger
MBS: Cecil Brown
NBC: H. V. Kaltenborn
CBS: Jack Carson Show
ABC: Lum 'n' Abner
MBS: Music for Half an Hour
NBC: Mr. and Mrs. North
MBS: Now It Can Be Told
CBS: Dr. Christian
MBS: Fresh Up Show
ABC: Fishing and Hunting Club
NBC: Hildegarde
CBS: Bill Henry
ABC: One Foot in Heaven
CBS: Frank Sinatra Show
MBS: Gabriel Heatter
NBC: Eddie Cantor
MBS: Real Stories
CBS: Maisie
ABC: Pages of Melody
NBC: Mr. District Attorney
\BC: Coronet Front Page News
CBS: Great Moments in Musie
NBC: Kay Kyser
ABC: Counter Spy
MBS: Human Adventure
CBS: Andrews Sisters
MBS: Ralph Slater
ABC: Betty and Buddy
MBS: Dance Band