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VOL. • 4 NO. • I
MAY
1935
MIRROR.
ERNEST V. HEYN, EDITOR
BELLE LANDESMAN ASSISTANT EDITOR
WALLACE HAMILTON CAMPBELL ART DIRECTOR
SPECIAL FEATURES
Harry Von Zell Tells How to Be a Successful Announcer. Sid Phillips 6 What Jane Froman Does with Her Money Ruth Arell 8
She earns more than her husband — how do they manage? Is Mary Pickford Through with Radio? Ruth Waterbury 16
A brilliant, revealing interview!
How Much Money Can You Make in Radio? George Kent 18
Trie lowdown on all salaries from page boy to executive Roxy Says: "Take the Amateurs Off the Air!". . . .John Edwards 20
The famous showman speaks his mind on a moot question Scoops! Babs Ryan Confesses! '. . Fred Sammis 22
The inside story of Babs' and her "brothers' " tragic situation Pageant of the Airwaves 24
Walk and talk with glamorous, folk in radio's colorful caravan
Why Smilin' Ed McConnell Smiles Trem Tully 26
How to Get More Fun Out of Music Carleton Smith 29
Joe Penner's Amazing Romance Story Weldon Melick 30
Told exclusively to our readers — for the first time Enchanted Lady Dorothy Barnsley 32
The story of a fame-mad girl
Why Warren Hull Went Into Exile Arthur C. Johnson 35
Spring Fashions 36
Harriet Hilliard chooses her new spring wardrobe
Jane Pickens' Phantom Friend Dora Albert 40
Meet the Artists! Rose Heylbut 46
Charming sketches of several of your special favorites What Radio Means to a Man Who Has Nothing Else
Fred Rutledge 48 "Money for Your Votes!" Contest 49
UNUSUAL DEPARTMENTS
Reflections in the Radio Mirror 4
Behind the scenes of Mrs. Franklin D. Roosevelt's broadcast
Homemaking Department
Make Up with Ruth Etting Joyce Anderson 10
Keeping Fit with Freddie Rich Mrs. Margaret Simpson 12
What's New on Radio Row Jay Peters 42
Coast-to-Coast Highlights
Chicago Chase Giles 44
Pacific Dr. Ralph L. Power 45
We Have with Us 50
Radio Mirror's program guide
What Do You Want to Know? The Oracle 54
We try to answer as many questions as we can
What Do You Want to Say? 55
Here's a chance for our readers to have their say
In the June RADIO MIRROR [On Sale on April 26th)
Gladys Swarthout's Prescription tor Paradise — a fascinating inside story which no man or woman must miss. . . . Also, the real truth about the Bad Boy of Radio — Lawrence Tibbett. . . . And: A fine new story about Lanny Ross and his mother. And many other features.
ADDED ATTRACTIONS
Six Delicious Favors 14
Jack Benny & Co.
Critic on the Hearth 15
Comments on new programs
Countess Olga Albani-Portrait. . 38
Conrad Thibault-Portrait 39
Jumbled Names Contest Winners. 56
List of Contests on the Air 64
Can You Name This Star? 64
Picture puzzle
Last Minute News Flashes ! 87
Cover Portrait
EDDIE CANTOR
By Stephen Grout
RADIO MIRROR (Copyright 1935) is fully protected by copyright, and the contents of this magazine may not be reprinted either wholly or in pan without permission. Published monthly by Macfadden Publications, Inc., Washington and South Avenues, Dunellen. New Jersey. Executive and editorial office. 1926 Broadway, New York, N. Y. Bernarr Macfadden, President; Wesley F. Pape, Secretary; Irene T. Kennedy, Treasurer; Carroll Rheinstrom, Advertising Director. Entered as second class matter September 14. 1933, at the Post Office at Dunellen, New Jersey, under the Act of March 3, 1879. Price in United States $1.00 a year; 10c a copy. In U. S. Possessions, Canada, Newfoundland, Cuba, Mexico and Panama $1.50 a year; all other countries $3.00 a year. While Manuscripts, Photographs and Drawings are submitted at the owners' risk, every effort will be made to return those found unavailable if accompanied by 1st class postage. But we will not be responsible for any losses of such matter contributed. Contributors are especially advised to be sure to retain copies of their contributions; otherwise they are taking an unnecessary risk. Printed in the U. S. A. by Art Color
Printing Company, Dunellen, N. J.