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ANEW Deal in radio advertising is imminent. Straws show which way the wind blows and there are plenty of straws in the air these days. With the Federal Communications Commission cracking down on obnoxious ballyhoo of nostrums and the Canadian Radio Commission banning sales talks in Sunday broadcasts, two Governments take steps of great significance.
The hand-writing on the wall — this time boldly written by Public Opinion — was also brought sharply to sponsors' attention by the recent awards of the Women's National Radio Committee. In picking the four best broadcasts of the year they dis, missed from consideration many programs otherwise meritorious because of offensive advertising material. Twenty-one women's organizations with a combined membership of 10000,000 are affiliated with the Women's National Radio Committee — and 10,000,000 American women can't be wrong.
The committee's awards, by the way, went to NBC's General Motors'
Symphony concerts and CBS's Columbia Concert Hall programs in the musical field, and NBC's "You and Your Government" series and CBS's "March of Time" in the non-musical group.
rW1HE editor of Radio Mirror recently took occasion to exalt over the ethereal performances of Mrs. Franklin D. Roosevelt. The First Lady has developed into one of the deftest of broadcasters and his tribute was well merited. Perhaps you would be interested in the identity of the individual responsible for Eleanor Roosevelt's vastly improved microphone skill. He is R. Calvert Hawes, radio production manager of Henri, Hurst & McDonald, the advertising agency which handles the account of Shelby Shoes, Mrs. Roosevelt's sponsors. Mr. Hawes suggests the topics discussed and always manages to select a theme not only of . public interest but one which the distinguished speaker is peculiarly qualified to discuss. He works out the continuity with her and then sees that the program is care
fully rehearsed before Mrs. Roosevelt goes on the air. Until the advent of Mr. Hawes as coach, Mrs. Roosevelt used to broadcast without benefit of rehearsal. Because of her exalted position, it seems, nobody but Mr. Hawes had the temerity to suggest the advantage of preparation.
■REELING frisky, Ben Bernie went on an amateur program the other night — and suffered chagrin for his impetuosity. Of course, his appearance was incognito, so how were the judges to know that it was the old maestro himself? And how, Bernie, giving imitations of Bernie, ran third in the contest! But that wasn't all. One judge solemnly attested: "This fellow is better — much better — than Bernie. It's too bad the original isn't as funny as his imitator"!
rW,HE Colgate-Palmolive-Peet Company, for years among the biggest spending" radio advertisers, may retire from this field of exploitation with the expiration of present contracts. President S. Bayard Colgate
Raphael G. Wolff, Inc.
The Countess Olga Albani's soprano voice is featured on the Real Silk "Silken Strings" program. Keeping fit is her middle name and she can really swing that racket. Below, Mme. Ernestine SchumannHeink, as she appeared on "The First Nighter" show.