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The Untold Story of
The Carborundum Band can be heard on Saturdays — see the Rapid Program Finder, Page 51, ten o'clock column.
IT is radio's oldest unchanged program, yet — Forty-six of its fifty band members are amateur musicians, all from the same small town. It broadcasts four hundred miles from New York in a small hotel ball room, with dining-room tables for the control instruments.
It is written, directed, and announced by one man who has had no other radio experience.
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And its formula has never varied since the day it was conceived and put on the air nine years ago.
That is the story of the Carborundum Band, a band without rival in the rich, romantic history of its beginning and growth. That is the story of an hour which has never featured a well known radio artist and yet receives over forty thousand letters every week that it is on the air!
What is the secret of these nine seasons of successful broadcasting from the historical and picturesque town of Niagara Falls, New York?
What is the formula that has made this program an outstanding success in radio? Let's see:
Only two names are familiar to us, Francis D. Bowman, the director and announcer, and Edward D'Anna, the conductor of the band.
Francis Bowman is the general advertising manager of Carborundum, the company which sponsors the broadcasts. He entered radio as a sideline, seeing it as a new way of presenting his products to the public.
Do you think then, tuning in, that such a show is a full week's job for him? Listen — Bowman spends just one full day on the program! Except for Sunday mornings and Saturday afternoons, set aside for rehearsals, he is at his office from nine until five working out all the other problems of an advertising manager. And did you know that
Behind the fascinating scenes of the unusual nine-year-old Carborundum Band program
by FRED SAMMIS
Left, Edward D'Anna, conductor, who devotes most of his time to the program. Above, the broadcast itself, in a room of a Niagara Falls Hotel with dining-room tables for the controls.