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Photograph made exclusively for Radio Mirror by Wide World
For Walter Wmchell's
broadcast, The Jergens"
program, see page 53 —
9 o'clock column.
THE man has been called a blackguard and a liar, a Peeping Tom and a wrecker of homes. To hear his enemies talk, you would think he had absolutely no moral scruples, that everything was grist for his mill, the heartaches and heartbreaks of other people, the scandals that would wreck their lives, the broken loves they had strewn on Broadway. One thing even his enemies admit, that Walter Winchell is a super-reporter not only of Who Loves Whom along the Great Mazda Way, but of all the intimate happenings on Broadway, Hollywood and in the lives of the great. He it was who first predicted the birth of an heir to the Lindberghs, six months before other reporters announced it; and he it was who first reported that the Lindbergh ransom gold certificates were floating around New York, and might lead to the discovery of the kidnapper. About six years ago he told the world that on such and such a day Ruby Keeler and Al Jolson would get married, and though they denied it, they did get married on that day. He was the first to announce that Mrs. Dall, the President's daughter, would seek a divorce, and the first to tell the world that in spite of her repeated denials, Katharine Hepburn
This famous columnist has often sacrificed a choice bit of news when it interfered with his code
by DORA ALBERT
was getting a divorce in Mexico.
Why is it that though Winchell deals in the intimate tittle-tattle, necessarily laying bare the secret lives of many people, on Broadway those who really know him will tell you that in spite of all the gossip, he is a "white guy" and can be trusted?
The answer is to be found in Walter Winchell's own code. You didn't know he had one? Many people have been surprised to learn about it. He has a code as fixed as the Wall of China, and it rigidly divides the things he will print from the things he won't whisper; the things he'll shout over the air from the things he won't disclose to anyone. He lives up to his own moral code more scrupulously than if it were a law with a jail sentence attached. And what is this moral code?
Item 1 : Never couple the name of any married man with that of a girl with whom he is partying; neither mention the name of any married woman in the same breath with some man with whom she is partying.
Item 2: Never disclose the scource of any item of information that you print or tell over, the radio. Even if threatened, don't tell it; even if libel suits are brought against you, keep your mouth closed !
Item 3: Never hurt anyone — whom you like.
Item 4: Never tittle-tattle on a (Continued on page 64)
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