Radio Mirror: The Magazine of Radio Romances (Jan-June 1943)

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Shirley Mitchell is the village belle in love with Rudy. Joan Davis plays the part of his scatterbrained assistant. W hen Rudy Vallee, Joan Davis and Shirley Mitchell get together on Thursday nights over NBC's coast-to-coast network, that's the popular Sealtest Show, and it's also — HERE'S the recipe for one of the funniest radio shows on the air. Take a general store in a small town (where anything can happen and usually does), add to this a proprietor who considers himself quite a ladies' man, a lovestruck assistant who says of herself, "What has Rita Hayworth got that 44 I couldn't have remedied?" and a beautiful village girl who basks in the sunshine of Rudy's smile. That's the Rudy Vallee program, with a guest star each week for good measure, and the music of the Fountainairs, singing quartet. When visitors come calling at Rudy's store, he either out-brags them, if they're male and talented, or momentarily forsakes both his fiancee and his right-hand woman, if the guest is female and pretty. Joan Davis casts wistful and hopeful glances at all the handsome men who happen to be around Rudy's general store on Thursday nights at 9:30, EWT. RADIO MIRROR