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BROADCASTING
Banalities do exist in radio; I am sometimes mildly annoyed by those little electrically transcribed advertisements; and too much studio applause seems to strike a jarring note at times. But the annoyances are of too minor a nature, it seems to me, for the general effectiveness and beauty to be marred by them. Though I feel that 1 do have discriminating taste in radio art, 1 always try to condone what is poor by remembering that the programs are prepared with care and precision — and a desire to please. So I listen with an endless gratitude which precludes much criticism.
Radio Mirror is delightful. I read every word of it and find it refreshing and illuminating; it is a most excellent supplement to the gifts of the loud-speaker.
Mrs. Harry Talbot, Somerset, Kentucky.
$1.00 PRIZE
I am a resident of a small suburban village and, as I stay at home many nights, I have become an ardent radio fan. Although I am very fastidious in my musical tastes, I can find little to criticise in the programs offered by the various broadcasting systems. The most talented and popular contemporary musicians, at one time or another, perform over the ether lanes. When I listen to the criticism of radio programs by many friend listeners — to their perpetual complaints about the commercialization of radio — I am bewildered. How could these national hookups offer such lavish programs if they were not sponsored commercially? It is really too small a price to pay for such wonderful entertainment. I am reminded of Will Rogers' eloquent remark — "If my listeners are too lazy to turn a dial, then let them suffer".
Recently a friend showed me, for the first time, a copy of Radio Mirror and I was greatly impressed by its contents. I read it through several times and I am truly grateful to the Radio Mirror for introducing me to my favorites who formerly were only enchanting voices but now have become vivid personalities. Now that I know them better I like them even more. Thanks.
G. Irvin Callahan,
Catonsville, Maryland.
$1.00 PRIZE
My criticism of radio as many another's, is broadcasting and announcing. This broadcasting business is a very serious proposition. 1 think the best way to illustrate this is the Jack Benny program with which Alois Havrilla does the broadcasting and announcing. Jack Benny acts as if he considers Havrilla a pest and when Alois wants to announce something Jack lets him go ahead and do it as if it couldn't be helped. In my opinion this is a very clever way of broadcasting and announcing and 1 wish this would be taken up in earnest instead of the way they broadcast now. People get so bored that if they happen to be thirsty they go for a drink of water, knowing they're not missing anything.
I have no criticism to make of your magazine. I think it's swell.
Betty Mulholland, Los Angeles, Calif.
The Three Radio Rogues, Jimmy Hollywood, Ed Bartelt and Henry Taylor
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