We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
SIXTY or more invited women guests come each morning to Sardi's famous restaurant in Hollywood, are given beautiful corsages at the door and are ushered in to enjoy a delicious breakfast. Then they sit back to relax and take part in a fun-filled program. This is the program you hear at 9:30 A.M., PWT and 11:00 A.M., EWT, every Monday through Friday, over the Blue Network.
Breakfast at Sardi's started out on a Los Angeles independent station January 13, 1941. It proved so popular that the Blue Network purchased the show nine months later.
The show has no script. It's all informal and gay. Tom Breneman, the Master of Ceremonies, who originated
the idea, just takes the mike and wanders around the room, letting his and his guests' remarks fall where they may. In the beginning, in order to get women audiences that early in the morning, Tom Breneman used to pick them up in cars and bring them to the studios. Now, the demand for invitations to the broadcasts is so great that there are always thousands of unfilled ticket requests. Every once in a while there are servicemen parties at Sardi's when each serviceman present is given five dollars.
Each morning, the oldest woman is presented with an orchid ... a prize is awarded to the woman with the screwiest hat. Part of the fun is Tom Breneman trying on the different
Tom Breneman
guests' hats . . . each morning Breneman reads the Good Neighbor letters while the program is on the air, saluting women who have been good neighbors in different communities around the country. Orchids are air-expressed to the writers of the best letters . . . each morning Breneman selects some visitor to whom he presents a sterling silver "Wishing Ring" . . . sometimes if you're the tallest you'll get a prize . . . sometimes if you're the fattest. It's a lot of spur-of-the-moment fun and it makes for an entertaining morning.
Take a peek at what goes on behind the scenes of radio's most hilarious morning show. Here are pictures of the impromptu incidents which up to now you have only imagined