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There seems to be a deliberate attempt to promote closer relationships between smaller stations and their audiences, and we note that some seem to have the listeners practically sitting in their laps. The usual method is to invite those who wish to become ' 'palsywalsy" to phone in requests for their favorite selections. We tried it one night, asking for "Passepied" and were told that "on account of the restrictions — you know, the rumpus with Warner Brothers — " they couldn't play it. We were so abashed to think we never knew Delibes wrote for Warner Brothers that we hung up in hasty confusion.
We find that some small educational stations are doing a good job without the benefit of much publicity. WHA in Wisconsin has some excellent features in its School of the Air and the State Department of Public Instruction makes use of them, too. Station WOI in Iowa has a program our friends out there turn handsprings in describing, boasting there is nothing quite like it on the air. The name of it is "The Music Shop" and we gather that it is a program featuring recorded music with the addition of some individual touch the Iowans love. WSUI in Iowa City has all the clubwomen of the State tuned in regularly for its educational features.
WNYC's Master Works hour every morning between nine and ten offers entire concertos, sonatas, symphonies and other works recorded by distinguished artists. We find that most people would rather listen to good records than "flesh-and-blood" inferior musicians.
Why women use soap: "Women have paid me thousands of dollars for treatments with Milk of Magnesia Cream which you can give yourself even more effectively (WOR).
We wish Columbia Broadcasting System weren't so stingy with its time allowance for the "Understanding Opera" broadcasts. Twenty-five minutes for explanatory remarks and music isn't half enough to accomplish the purpose of the program.
Our Listening Groups Report
. . . that they are fed up with the box-top racket and are going to do something drastic about it.
. . . that they like those Harold Sanford Light Operas on NBC.
. . . that the level of the "Magic Key" has gone steadily downward, though
it began with a great hullaballoo.
. . . that they wish Columbia would make "Poet's Gold" a permanent institution.
. . . that they like the Velvetone Music program Sunday evenings. . . . that they don't like "swing" music. . . . that they like the "Magic of Speech." . . . that they like Robert Ripley.
. . . that they are disappointed in General Motors this winter.
Most frequently complained about last month : The advertising on "The O'Neill's" and the "bait" on the Tom Mix program.
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