Radio review (July 1935-Oct 1936)

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can do the greatest good. While music is but one form of culture it is related to all the arts and supplements several. We hope radio will think seriously about its responsibility and do its share. Twisting the Dial — News and Comment Choicest fan letter of the month: The one received by W1XAL in Boston, praising a program which featured "too recordings of Chickovskie's Nut Cracker's Sweets." Another interesting comment came from a school teacher in Johannesburg, South Africa, who enthuses about WlXAL's excellent educational programs, adding that she gets up at two-thirty in the morning to hear them. In this country we go to bed to avoid listening to an endless parade of jazz in the early hours of the morning. o We timidly tuned in one night to WOR's "Soldiers of Fortune" with the guilty knowledge that we were poaching on men's preserves, as this series is dedicated to the alleged stronger sex. It's all right, girls — it's safe to listen. Swashbuckling tales featuring he-men, and music preferred by barrel-chested males give this program a true masculine finish, but you may like it. We imagine the Casper Milquetoasts will get a kick out of it vicariously experiencing the adventures of Tex O'Reilly as they listen. An unusual series of program called "Understanding Advertising" is on WORMutual Saturday afternoon. It presents an entirely new angle of advertising, giving its background and relation to the consumer. Roy Dickinson and Leonard Lewis of Printers' Ink appear in it weekly and do a good job before the microphone. You'll find this interesting. • Idly twisting the dial one morning our attention was arrested by the dramatic accents of someone who asked, "Would you like to have one of the great thrills of your life?" We listened with bated breath, and the "thrill" — believe it or not — was Kolynos Toothpaste. Looks as if we will have to go through life being bored with it all ! : 9 _ We highly recommend the new program on NBC's Red Network entitled, "The Constitution in the Twentieth Century." All phases of this interesting subject will be heard in the series which will continue weekly on Tuesday evenings until June 9th. Special note to our listening groups : Add this to your "must" list. -• We are thinking seriously of switching to Maxwell House coffee now that "Show Boat" has introduced an excellent young singer who raises the level of the entire program by her contribution. Her name as Winifred Cecil and if you haven't heard "Show Boat" in a long time, try it some Thursday night. We think you'll be agreeably surprised. 3