Radio review (July 1935-Oct 1936)

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blished by: Women's National Radio Committee, 113 West 57th Street, New York City )l. II, No. 3 Luella S. Laudin, Editor March, 1936 Stepchildren of Radio We have been going into the matter of children's programs rather thoroughly and have compiled some interesting material. We find, for instance, that of all the features which clutter up the airwaves on the late afternoon hours, only thirteen bear the unqualified stamp of approval of parents and children alike. Nine of these are sustaining features' which means that in this branch of broadcasting as in all others we are indebted to broadcasters themselves for the best things on the air. The roll of honor is listed on another page and those who are interested will observe that three of the four sponsored programs are long-time successes, and that not one on the list is highly sensational or exciting. In the final analysis blood-and-thunder is not on top. We have also made a study of the complaints concerning children's programs and note that most of the ones which are not wholly approved fall into one or another of the following classifications : Too much material and action crammed into fifteen minutes, causing program to be paced too swiftly; characters speak 1