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at her loquacious worst in the days before CBS brought relief to suffering thousands was any more annoying. The drip-water method of torturing prisoners used in some countries is evidently the inspiration for Camay's advertising.
When oh when is Hendrik Willem van Loon coming back on the air? We miss him sorely.
Our friends in Birmingham, Ala. tell us that the Industrial High School Chorus heard over WBRC at 10:30 A.M. Fridays should be on a network. Adrew W. Smith, Radio Editor of the NewsAge-Herald says, "Lawrence Tibbett wrote he received the greatest musical thrill of his life listening to the Negro children sing."
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You could have knocked us over with a microbe when we heard this gem on a recent "Echoes of the Past" program. The story was about Ponce de Leon and all went well until someone shouted, "Here comes the boat now, Ponce de Leon. See the puff of smoke and hear the whistle blow!" — and lo! came the mournful note of a steamboat whistle across the airwaves. We expected at any minute to hear Ponce, the old anachronist, break into "The Robert E. Lee."
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The Tom Broadhurst Stories on CBS every Saturday have the tang of the sea about them. His stories are thrilling enough to hold the interest of children yet they do not antagonize parents. If you are acquainted with the Broadhurst books for boys you will want your children to hear him on the radio. Men like this program, too.
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At the time WXRC was first constituted, a representative of an advertising agency told one of its executives that "it is impossible to underestimate the intelligence of the radio audience." Apparently this continues to be the viewpoint of some agencies judging by the commercials on the Lucky Strike program. "Lucky Strike is not a cure-all but . . . ." and similar statements are too ridiculous for words. Is Lucky Strike trying to compete with Peruna?
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Our favorite reporter is a man who writes us in clear-cut terms about the things on the air which displease him most. A recent criticism is one with which we agree so heartily that we are going to quote him verbatim: "One reason for dissatisfaction, I believe, is the trend toward short programs. It's fifteen minutes of this and fifteen minutes of that, and more than the physical inconvenience of changing the dial continually is the necessity of transferring your mental interest from the Romance of Helen Boop to the cowboy songs of a Bronx hillbilly, and then to something else again." Thank you, Mr. New Haven.
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We think it is high time to retire some of the standard works which have been heard all season, such as Liszt's "Second Hungarian Rhapsody" or "Les Preludes." Haven't our foremost conductors ever heard of his "Tasso"? And
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