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will enjoy it, too. As soon as the children have had a chance to get acquainted with it they'll love it. If advertisers are interested in a demonstration of a program which has adventure, excitement and dramatic suspense and nevertheless is not objectionable, we advise them to tune in to WILDERNESS ROAD. We rate it 100%.
CELEBRITY NIGHT. Sponsored. XBC-Red Network. 10:30-11:00 P.M. E.S.T. Saturday.
A light musical program featuring George Olsen and Ethel Shutta. Miss Shutta sings comedy songs as few others on the air can, and George Olsen's music is always pleasant. The guest star idea (for a change!) is employed and gives promise of a note of variety every week. After hearing the commercials on some toothpaste programs it is rather a shock to discover toothbrushes have anything to do with gleaming teeth but the idea is thoroughly rammed down one's throat on this program. Another case of a lost opportunity to win goodwill by restraint in advertising — but then we fear sponsors will never learn.
APPROVED CHILDREN'S PROGRAMS (Network presentations)
AMERICAN SCHOOL OF THE AIR. 2:30 P.M. CBS Network. Mondav through Friday. ANIMAL CLOSE-UPS. 6:15 P.M. WJZ-Blue Network. Tuesday and Thursday.
ANIMAL NEWS CLUB. 6:00 P.M. WJZ-Blue Network. Wednesday and Friday.
*BILLY AND BETTY. 6:45 P.M. WEAF-Red Network. Monday through Friday.
"CAPTAIN TIM HEALY. 7:15 P.M. WJZ-Blue Network. Monday, Wednesday and Friday.
DAMROSCH APPRECIATION HOUR. 1 1 :00-12 :00 A.M. Red and Blue Networks. Friday.
JUNIOR RADIO JOURNAL. 5:15 P.M. WJZ-Blue Network. Monday.
*SINGING LADY. 5.30 P.M. WJZ-Blue Network. Monday through Friday.
SPARE RIBS. 8:00 A.M. WEAF-Red Network. Monday through Saturday.
^STANDARD SCHOOL BROADCAST. 11:00-11:45 A.M. Pacific Coast Time. NBC stations KFSD, KFI, KPO, KGW, KOMO, and KHQ. Thursday.
STORY TELLER'S HOUSE. Tuesday, 3:45 P.M. WOR-Mutual. Saturday, 9:45 A.M.
TOM BROADHURST'S SEA STORIES. 5:15 P.M. CBS Network. Saturday.
WILDERNESS ROAD. 5:15 P.M. CBS Network. Monday through Friday.
* Sponsored programs. All EST unless otherwise indicated.
RADIO REVIEW may be obtained on subscription only. The cost is 75t per year. WOMEN'S NATIONAL RADIO COMMITTEE 113 West 57th Street New York, N. Y.