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NOV 26 1929 ^
©C1B 50830
CADIC EEVUE
?^
FOR THE LISTENER
Volume I Number 1 DECEMBER, 1929
CONTENTS
Cover Design: Rudy Vallee , . . . By Theodore G. Auge
Rudy Vallee's First Leading Lady (Photograph) 2
What Is the Secret of Rudy Vallee's Success? 3
Sound Your "A" (Photographs) 6
Amos 'n' Andy, Radio's First Comic Strip By P. H. W. Dixon 7
Main Street Sketches Set Radio Record for Applause Mail By Bruce Gray 9
If Radio Is To Survive, It Must "Hitch Its Wagon to a Star". . . By K. Trcnholm 12
A Sonnet to the Instrument International By Alice Kemscn 14
Brings Charm of Old Spain to Radio (Photograph) 15
Dale Wimbrow Whittles 16
Philco Hour Revives Favorite Light Operas of the Past By Henry M. Nccly 17
Philco's Diminutive Prima Donna (Photograph) 19
Wanted: Air Personality By Allen Haglund 21
Westinghouse Salute Introduces New Type of Program . .. . . 23
Glorifying the American Girl's Voice (Photographs) 24
Static From the Studios 26
A Glimpse "Behind the Mike" During the Palmolive Hour By Herbert Dci/ns 27
Mr. Average Fan Confesses that He Is a "Low Brow" ... By Average Fan 30
Crowned Radio's Queen of Beauty .... (Photograph) 33
Philadelphia Orchestra Succumbs to Lure of Radio . By Willie Perceval-Monger 3 5
Ether Etchings 37
Program Notes 39
Editorials: Radio Revue Makes Its Bow; Radio Censorship Impracticable 40
Returns from Opera Triumphs Abroad (Photograph) 41
Radio in the Home (Edited by Mrs. Julian Heath) 42
Bruce Gray, Editor
Contributing Editors:
Allen Haglund H. Raymond Preston
Mrs. Julian Heath Walter H. Preston
Willie Perceval-Monger K. Trenholm
Published monthly by RADIO REVUE INC., Six Harrison Street. New York. N. Y.. H. Ravmond Preston. President: Benjamin F. Rowland, Vice-President
"alter H. Preston. Secretary and Treasurer; George Q. Burkett. Advertising Manager.
-Manuscripts and photographs submitted for publication must be accompanied bv sufficient postage if their return is desired
Advertising rates will be gladly furnished upon application. Copyright, 1929, )yy Radio. Revue. Inc. ,yAll rights reserved. Printed in U. S. A.
Subscription Prices: United States, $2; Canada, $2.50; Foreign, $3; Single Copies, 25c