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10
RADIO REVUE
Radio Gives Dan Cupid a Helping Hand
By ALLEN HAGLUND
AS every little boy and girl knows, it's love that makes the world go 'round. Next to food and drink, love is really the most important thing. Some will even argue that it comes before food and — well, it all depends on the drink.
But love, however primal and powerful an urge, must have a vehicle, must have those little encouragements that tend to get a thing started — whether it is a stock panic, a bad cold or, as in this case, an affair of the heart. And radio, that great new American institution, can rightfully claim that it has done its part in furnishing impetus to keep the parsons busy and the Lohengrin wedding march a popular tune. As a matter of fact, when you come down to it, radio is one of the best little aids to courtship that Old Dame Nature and
her special agent, Dan Cupid, ever had.
At this point some perverse and argumentative soul, with a pocketful of statistics, may step up and say that the figures on marriages show that the custom of joining in holy matrimony is dying out, that the boys and girls think it too old-fashioned
or expensive, or something. He may pull out one of his deadly graphs on me and try to show that, although radio has been popular for the past six or seven years, the curve indicates that marriages continue to drop off.
But will I be nonplussed? Will I bow down before his silly old graph, admit the fallacy of my statements and cease writing this splendid article? On the contrary; with unerring strategy, I shall concede his major premise that, as his curve indicates, marriages are less frequent; then, continuing with my article, I shall go on to prove, to his utter demolition, that marriages would have been still less frequent, had it not been for the coming of that great new life-moulding influence, radio.
Remember the Early Days?
Remember the early days of radio, when crystal sets and earphones were the latest thing? There were deadly instruments for you! Of a Wednesday evening a fellow would get a shave, a shine and a dash of Keepcomb, and drop in to see little Penelope — just a friendly call, you know, with maybe a kiss or two as the evening waxed.
But there was Penelope with a brand new crystal receiver, and no help for it but to get together and jiggle the cat's whisker to bring in a station or two. With heads touching and only one earphone where two might well have been, it wasn't very long before the tingle of her hair on his cheek made him tell her, to the tune of a throbbing fox trot in his ear, how very much he cared, and Dan Cupid, the victory won, sang a paean of praise to the fair (Continued on page 42)