Radio showmanship (Sept 1940-May 1941)

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RADIO AND BUSINESSMEN & H ;:_£ *t5T tEGIONAL VICE PRESIDENTS VICE-PRESIDENTS-ATLARGE JOHN «»H OIN BtTC. CAJH. «US«AK. IBMS -»--»■, NATIONAL RETAIL-EURNITURE ASSOCIATION EXECUTIVE VICE PRESIDENT AND SECRETARY S\ OFFICE OF THE PRESIDENT ^C\(. HUOSON HUFFARD ^"\THE CHICAGO HOUSE FURN CO , INC BLUWELa_yA^_ "It is thoroughly possible that I might be considered prejudiced in favor of radio as an advertising medium because of the success which I have had with it in my own business. Certainly, it is a medium which has only begun to explore its possibilities, and I wish you every success in your efforts to progress along with this coming phase of advertising and merchandising." J. Hudson Huffard, President National Retail Furniture Association I <2//< erso/t ~fleccner Co. s^crr^C t-^frayrbe. /At O /A MA "During the past fifteen years many retail clothiers have found an ever increasing use for radio. This applies particularly in our own store for we have found radio to be very effective. The problem of programs and methods of promotion is always a vexing one, however, and anything your magazine can do . . . will definitely be of service to our industry ... I am looking forward with keen interest to the first issue . . . and I wish you success in an enterprise, which I feel, has a definite place." Harry P. Fletcher, President National Retail Clothiers and Furnishers Association SEPTEMBER, 1940