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SHOWMANVIEWS
Opinions of Current Radio Productions
Backed With Shozvmantips on Next Page
Automobiles
RAY DAUGHTERS HEALTH CLUB
(Talks, music, exercise) No novice chanting 1-2-3 to music is KOL's Olympics champ builder Ray Daughters. Few men are better qualified to direct a morning gymnastics program. Daughters' champ building record includes 54 national senior championships, establishment of 27 official world records and, 103 official American records. Among Ray Daughters' protegees are Olympic swimming stars Helene Madison and Jack Medica. People take to these scientific exercises by a "name" man. Over 40,000 letters have been received since the program's start two years ago. Health Club differs from most exercise shows in that Daughters includes a one-minute health talk at the beginning of each broadcast. Exercises take about 11 minutes.
Flowers
AN ORCHID TO YOU (Talk, transcribed organ music) Fast moving fiveminute programs seem to be gaining popularity. Though almost perfectly arranged for florists. An Orchid to You has been successfully sponsored by many other types of businesses throughout the country. (Example: Cunningham's Furniture Co., Boston.) The program revolves around the simple theme of selecting an outstanding person of the week or day and sending them an orchid at the time of the broadcast. Success is, of course, dependent on the proper selection of the winning personality, in the treatment of the script, and in presenting the award. (See Shozvmantips.) As the program is used on KARK, a short transcribed organ number is dedicated to the winner of the orchid following the award.
Beverages
SECRET AGENT K-7 FIGHTS THE FIFTH COLUMN (Transcribed drama). Capitalizing on the timely interest in the drive to rid the nation of Fifth Column activities, powerful, fast-moving Secret Agent K-7 has a newspaper and radio-made audience of wide-awake Americans. Each complete-in-one episode is based on actual case histories of a secret agent in action — dealing with such exposes as "How a Special Agent Prevented Closing of a Great Canal," and "Sabotage in an Airplane Factory." Author George Zimmer, former special agent in U. S. Naval Intelligence Service, also takes the role of Secret Agent K-7 . Program is sponsored in Tacoma, Wash, by Cammarano Brothers to create new outlets for beverage Double Cola; throughout country by dairy companies, candy dealers, banks, many others.
Department Stores
HARDYTIME (Women's News, Transcribed Music.) Long felt need of department store ad executives was a radio program that closely identified the store, its merchandise, and, at the same time, retained the interest of the listeners. Hardytime is a conscientious, intelligent effort by William D. Hardy and Company (Muskegon, Mich.) to answer the problem. Key to attracting attention is the news reports of commentator Helen Smith, who directs her United Press material entirely to women. On paper, the program may seem overly commercial, but Miss Smith has an unusual knack of tying up the merchandise with the news items. Somehow, it seems very logical. After all, "that new dress in Hardy's window" is as choice a bit of news to most women as Mr. Willkies latest New Deal gag.
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