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SHOWMANTIPS
How You Can Use These Programs
Backed With Showmanviews on Preceding Page
Flowers
AN ORCHID TO YOU In the treatment of the award story, it is suggested that for dramatic effect single incidents be stressed instead of monotonously reading a list of biographical reasons for selecting the person honored. The audience should submit candidates for the orchid, and the best letter should receive a suitable prize — preferably monetary. Timing the delivery of the orchid with the announcement over the air is an effective added touch.
AIR FAX: Broadcast Schedule: Sunday 1:001:05 (at least 3 times per week is preferable). Preceded By: Chicago Round Table (NBC Discussion).
Followed By: Arkansas News Weekly. Competition: CBS Symphony Orchestra. Sponsor: Tipton and Hurst, Inc., florists. Station: KARK, Little Rock, Ark. Power: 5,000 watts. Population: 81,679.
COMPLETE SCRIPT AVAILABLE.
Automobiles
RAY DAUGHTERS HEALTH CLUB
With his record of champ building, Ray Daughters himself makes an excellent subject to promote on your local sport page. A Health Club should be formed at the program's inception; each member to receive a health chart — 55 illustrated exercises printed on heavy cardboard, mailed flat to the listener for a three-cent stamp. These charts can have a direct advertising tie-in with the radio program by printing sponsor's ad on the back.
AIR FAX: Broadcast Schedule: Monday thru Saturday, 9:15-9:30 A.M. Preceded By: Arizona Joe. Followed By: Mary's Friendly Garden. Competition: Life Can Be Beautiful (CBS dramatic serial).
Sponsor: The Blangy Motor Co., distributors of Chrysler-Plymouth cars. Station: KOL, Seattle. Power: 5,000 watts. Population: 365,583.
COMPLETE TRANSCRIPTION AVAILABLE
Department Stores
HARDYTIME Entire success of exploiting a news show similar to Hardytirne is dependent on the commentator. Her's should be a full-time position. When not on the air, she should be busy at store's style reviews or actually adding prestige touch to sales from the floor. Broadcast should be aired right from the store before an audience.
AIR FAX: Broadcast Schedule: Monday thru Friday, 1:00-1:15 P.M. Competition: Music; Dramatic Serials. fpOIUOri Wm. D. Hardy and Company. StmHoni WKBZ, Muskegon, Mich. I'nu.r: 250.
Population: 41,390.
COMMENT: Hardy time cannot be passed off as JUS1 another successful news show due to the siiddenlv revived interest in world affairs. It has been following this same program pattern Mm e September. 1 commit i \i SCRIPT AVAILABLE.
Beverages
SECRET AGENT K-7 FIGHTS THE FIFTH COLUMN Formation of K-7 Patrols throughout the city is an effective means of marshalling a large and loyal juvenile audience. Secret membership badges and such premiums as a photograph of Secret Agent K-7. finger printing sets, secret ink sets, disguise sets, official K-7 private flashlight, etc., can all be introduced as sales stimuli.
AIR FAX: Broadcast Schedule: T-Th-S, 7:007:15 P.M.
Prtetdtd Bi: Court of Moon. Followed By: News.
Competition: Fred Waring in Pleasure Time (NBC) and Amos 'N Andy (CBS>. Sponsor! (imm.it. mo Bros. (Double Cola b«\ «-r.lges.) Stotiont KMO, Tacom*. Wash.
I'ou.t: 1,000 «.ltts. Population: 16">.58l.
COMPLETE TRANSCRIPTION AVAILABLE.
Teasei announcements ;nnl advance radio publicity also available.
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RADIO SHOWMANSHIP