Radio showmanship (Sept 1940-May 1941)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

IN OCTOBER ZENN KAUFMAN, author of "How to Run Better Sales Contests," co-author with Kenneth Goode of "Showmanship in Business," a best-seller among business publications, is America's past-master of promotion. In next month's issue he advises, "Put on a Good Show," the dramatic story of showmanship in action! K. J. WEAVER, president of Martin Bros., producers of Bluehill Coffee and other food products in Denver, COIo., brings to the pages of Showmanship the amazing story of a radio club that attracted 50,000 members. You'll find the facts behind the program in "Coffee Sales Thru the Air." NORMAN V. CARLISLE, after three necks of BCOUting show nmanship stunts, reports that a simple twist can make an old program idea sound like new. What the twists arc and how they arc being used, he points out in "// Can Be Different." the story of 11 different businesses and how they added novelty to their programs. And i sattfl .irtielcs, 2 RS Air Analysis, 12 service departments classified by businesses. Over l"> Programs and Promotion Ideas that you can use in your business!