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MERCHANDISING REVIEW
Programs and promotion ideas gathered from all parts of the country, grouped into departments for your convenience. One or more may prove adaptable to your business.
Airing the New 58
What the Program Did for Me 64
Yours for the Asking 65
Showmanscoops 66
Proof O' the Pudding 68
Long Runs 70
Showmanship in Action 71
Showmanviews 73
Showmantips 74
Johnny on the Spot 75
Trends 76
The Idea File 77
AIRING THE NEW
All the available data on new radio programs. No result figures, as yet, but worth reading about!
Dairy Products
GUERNSEY GOLD A local edition of \Iiik\ Way's Dr. I. Q. is this popular quiz show aired from rh< stage of Loew's State Theater. 'I luce contestants are picked from the theater audience; three are selected from
those who have written in asking to he on the
program. Contestant's wit is pitted against
that of pilot Hill Roth rum in an unlimited
gamut of questions on any subject. Musical
tinkle of dollars i^ hr.ml a> th<-\ are rained
into a jug in trout ot contestants, it the] an ectly.
AIR FAX /<■...;</..;./ Ukoiulmi M«.nd.n . >>:0(>«>:U>
p M
I',, <-,/.,/ /f>. W ..,|>irn:t.M, M.-rn (,.. K.Minil iM'.< / <.//<•», , ,1 /(^ I ,,,.„ Ii..v
Competition : Forecast ( CBS ) .
Sponsor: New York State Guernsey Breeders.
Station: WSYR, Syracuse, N. Y.
Power: 1,000 watts.
Population: 209,326.
Department Stores
IT'S A GIFT Still another cash give-away program with a slightly different twist. Each day, three selector wheels are used to pick out an individual winner from the city directory. Award: $25 cash gift sent immediately to the recipient's home. Recorded music tills out 15-minute show.
AIR FAX: Broadcast Schedule: Monday thru Friday, 11:45-12:00 P.M. Preceded By: Today's Tunes. Followed By: I'll Never Forget.
Competition: Our Gal Sunday (CBS dramatic >eri.il i ; Editor's Daughter (NBC dr.im.itu Mtial). Sponsor i Rosenblum's ulcpt. store). St.it, on: WCLE, Cleveland. Power: 500 watts. Population: 8-8. \2<).
4gtney: Laroy Instil Advartiaiag Agaac)
Groceries
EMBARRASSING MOMENTS WITH NORMAN ROSS At last some practical use has been found fol thus, difficult moments.
They've been converted, under the direction ble mikeman Norman l\n»s into an unusual five-minute program. McLaughlin's
M wok | |ol si ( otter m\ ite listeners to
58
RADIO SHOWMANSHIP