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THE IDEA FILE
A directory of some of the outstanding locally-sponsored programs in all business fields. Write for more information.
AUTOMOBILES
SKY REPORTER
Description: Interveiws. Sponsor: Walter Irvin, Inc.
(Ford Dealer) Station: KFDA, Amarillo, Texas. When Started: Oct., 1939.
BAKERIES
MERRY and MAC
Description: Interviews, Quiz. Sponsor: Campbell Bakery. Station: KFAM, St. Cloud, Minn. When Started: July, 1939.
BAKERIES
TIME 3c TEMPERATURE REPORTS Description: Spot Announcements. Sponsor: Molan's Bakery. Station: WHBL, Sheboygan, Wis.
BEVERAGES
ALPEN BRAU VARIETIES Description: Music, Comedy. Sponsor: Columbia Brewing Co. Station: KMOX, St. Louis. When Started: 1939.
BEVERAGES FORWARD FLORIDA Description: Music, Quiz. Sponsor: Southern Brewing Co. Station: WFLA, Tampa, Fla. When Started: 1935.
BEVERAGES ROYAL CROWN SIDEWALK QUIZ Description: Quiz, Interviews. Sponsor: Nehi Bottling Co. Station: KRIC, Beaumont, Texas. When Started: March, 1940.
DEPARTMENT STORES THE CAMPUS REPORTERS
Description: Interviews. Sponsor: Coopers Dept. Store. Station: KMJ, Fresno, Cal. When Started: Sept., 1939.
DRUG PRODUCTS
B. C. SPORTS REVIEW Description: Sports. Sponsor: B. C. Remedy Co. Station: WBRC, Birmingham, Ala. When Started: 1929.
FINANCE
HOUSE OF PETER MacGREGOR Description: Drama. Sponsor: Lynchburg Loan Society. Station: WLVA, Lynchburg, Va. When Started: 1939.
FINANCE SAGE OF SAVANNAH
Description: Drama, Music. Sponsor: Liberty National Bank. Station: WSAV, Savannah. When Started: April, 1940.
GASOLINE
PARALAND PENNYFIELD PROGRAM Description: Music.
Sponsor: Paraland Pennyfield Oil 8C Gas Co. Station: WNAX, Yanktown, S. D. When Started: May, 1940.
GASOLINE
P. D. Q. QUIZ COURT Description: Quiz. Sponsor: P. D. Q. Gasoline Co. Station: KFI, Los Angeles. When Started: Sept., 1930.
HOME FURNISHINGS
ROBBINS RUSTIC RHYTHM
Description: Music. Sponsor: Robbins Furniture Co. Station: WRGA, Rome, Ga. When Started: Feb., 1936.
JEWELERS
MORNING NEWS Description: News. Sponsor: Rogers Jewelry. Station: WHK, Cleveland. When Started: 1937.
JEWELERS ROYAL JEWELERS NEWSCAST
Description: News. Sponsor: Royal Jewelers. Station: WDAY, Fargo, N. D. When Started: 1935.
WOMEN'S WEAR
GRAYSON'S PRESENTS Description: Music. Sponsor: Grayson Dress Shops. Station: KONO, San Antonio, Texas. When Started: 1934.
OCTOBER, 1940
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