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You Don't Have to Be a Barnum 138
Paul Hellman
Good local radio programs aren't difficult nor expensive. Here's an article that tells you why.
Special Promotion 143
Short radio promotions that run but a day, a week, or a month yet leave an impression that lasts the year around.
Airing the New 144
All the available data on new radio programs. No result figures, as yet, but worth reading about!
Showmanship in Action 145
A collection of those extra promotions and merchandising ideas that lift a program out of the ordinary.
Showmanscoops 148
Photographic review of merchandising stunts, and the personalities behind them.
What the Program Did for Me 150
This is the businessman's own department. Here, the radio advertisers of the nation exchange results and reactions of radio programs for their mutual benefit.
Yours for the Asking 151
A listing of sample scripts and transcription availabilities on programs reviewed in this and preceding issues.
Proof O' the Pudding 152
Results from radio programs, based on sales, mads, surveys, long runs and the growth of the business itself.
Johnny On the Spot 156
If you use spot announcements, you'll be interested in the news, reviews and tips in this department.
Trends 157
A rating of program patterns based on a
special and continuous survey of out
itanding, Locally sponsored radio pro
grains throughout the counti\.
Year-Bad Index 158
Summarj of programs and promotions appearing in Radio Showmanship f<>r
the last four months, elassified In DUti
(lessee
124
THE READERS WRITE
SAMPLES SCRIPTS
We appreciate your courtesy in sending the sample scripts we requested. Find thei very interesting and helpful when plannii programs.
Your available script on The Young Ann icans Club and those scripts you have liste on "Electrical Appliances" and "Mei Wear" would also be appreciated at tl time.
We wait from month to month for the nej issue of Radio Showmanship Magazine, is definitely an aid to those planning ra( promotions. May I at this time congratuli you on your magazine and extend my since best wishes for continued success. C. Roth blum United Advertising Aget San Francisco, Calif.
MAILED HOME
Sirs:
I am so favorably impressed with your ma| zine that in order to have a chance to read myself before it is borrowed or purloined other members of the staff I suggest that it be mailed to my home address.
Al Warmr Program Direct* Station KGIJ
Los Angeles Calif.
FROM CANADA! Sirs:
Congratulations! Radio Showmanship*!
i e id from rover to rover !
W. LlNDSl \
Metropolitan Broadcasting s Limited
Toronto, Canada
RADIO SHOWMANSHII