Radio showmanship (Sept 1940-May 1941)

Record Details:

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Coal W^ By URBAN J. MEUER, Pres., Meuer Fuel Co., Madison, Wis. Back in November, 1927, on the 11th of the month and at 11 o'clock, I became the owner of a coal yard. The date, of course, was merely coincidence. The ownership papers were signed that day, and at 12 o'clock, I took possession. I sat down at my desk to figure out a problem: Now that I was in the coal business, surrounded on all sides by four old, established Madison fuel companies, how was I going to conduct my business, if business there was to be; how was I to make my coal compan differ from the others; how was I to attrac customers? For two years I tried to get my bearings experimenting with various courses of action And then, one day, into my office walked Paj Shannon, at that time affiliated with statiod WIBA (Madison). Pat had an idea and thj longer we discussed it, the more certain 1 became that it would be a pretty good stej for me to take.