Radio showmanship (Sept 1940-May 1941)

Record Details:

Title:
Radio showmanship
Date:
Sept 1940-May 1941
Publisher:
Minneapolis : Showmanship Publications
Volume:
Radio showmanship (Sept 1940-May 1941)
Leaf #:
000155
Language:
English
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
December 21, 2023
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

NEXT MONTH BUSINESSMAN MAX YANDI vice-president of J. S. Yandt & Sons, leading men's wear store in Missoula, Montana, gives the real lowdown on Sports Broadcasting for Profit, based on seven years of successful experience in the field. ADVERTISING AGENT A. WESLEY NEWBY, president of an alert Chicago advertising agency, describes an unusual laundry campaign tying in radio spot announcements with other media. It gives you a complete working picture of showmanship in action. You'll find all the facts in Wringing Laundry Sales Through Radio. SHOWMAN ELMER WHEELER , America's master of better selling, concludes his interesting series for Radio Showmanship next month with a fast-moving article about emotions in advertising. He calls it Shoot Straight for the Heart. Plus More Than 35 Programs and Promotion Ideas You Can Use in Your Own Business!