Radio showmanship (Sept 1940-May 1941)

Record Details:

Title:
Radio showmanship
Date:
Sept 1940-May 1941
Publisher:
Minneapolis : Showmanship Publications
Volume:
Radio showmanship (Sept 1940-May 1941)
Leaf #:
000159
Language:
English
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
December 21, 2023
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SELLOGRAM PUBLISHED BY RADIO SHOWMANSHIP MAGAZINE SHOWMANSHIP BLDG. * Nth at GLENWOOD * MINNEAPOLIS TO RADIO STATION SALESMEN With so many new radio stations added to RADIO SHOWMANSHIP'S franchise list this month, I think it would be a good idea if we retrace our steps. | Five months is just a short time, but in those five months, RADIO SHOWMANSHIP has become the "clearing house" for local radio programs and promotions. ! When a furniture dealer in San Francisco wants to find out how a furniture dealer in New York uses radio, he turns to RADIO SHOWMANSHIP. By offering merchants an independent source of radio information and experience, RADIO SHOWMANSHIP breaks down customer resistance. It helps you, the station salesman, sell more local time! For better results, however, we need your cooperation. That's why we print this Sellogram. We want to acquaint you with RADIO SHOWMANSHIP'S outstanding "saleable" program ideas, so that you can point them out to your clients and prospects. Remember radio . . . A businessman isn't interested, primarily, in he's interested in his own busine; The more times you can cite examples of what other businessmen in his field are successfully accomplishing, the closer you'll come to arousing his interest and obtaining his account. NO 5 RADIO SHOWMANSHIP-T/ie Contact That May Bring A Contract