Radio showmanship (Sept 1940-May 1941)

Record Details:

Title:
Radio showmanship
Date:
Sept 1940-May 1941
Publisher:
Minneapolis : Showmanship Publications
Volume:
Radio showmanship (Sept 1940-May 1941)
Leaf #:
000178
Language:
English
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
December 21, 2023
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daze -for he may be listening with his mind miles away ami not hear a word that is said. Too many radio programs today arc monotonously similar. They lack the "sizzle" it takes to rise aho\e the average and to secure and hold the favorable attention of listeners. (Jo to work on some startling hut true "daze ;mts" to penetrate people's minds to turn that faraway look: into one ot keen attention. Ho Play for the emotions and shoot straight for the heart! The heart is closer to the pocketbook than the head. Logic and factual appeals are fine, hut most products sell faster when pushed by a strong emotional appeal. 16 RADIO SHOWM ANSH IP