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CONTENTS
FEBRUARY 1941
VOL. 2 NO. 2
Publisher Don Paul Nathanson
Editor S. H. Kaufman
Associate Editor Norman V. Carlisle
Research Director G. M. Osman
Business Manager William A. Huser
Editorial Advisory Board Herbert Pettey New York
Ralph Atlass William Dolph Henry Johnston Glenn Snyder Philip Lasky Roger Clipp Gustav Flexner Maurice M. Chait J. Hudson Huffard J. Harold Ryan Lorenzo Richards Frank J. Ryan
Chicago
Washington
Birmingham
Chicago
San Francisco
Philadelphia
Louisville
Peoria
Bluefield. Va.
Toledo
Ogden, Utah
Kalamazoo
Published by Showmanship Publications, Minneapolis, Minn. Subscript'on rate: $2.50 a year, 25c a copy. Address editorial correspondence to Showmanship Building, Eleventh at blenwood, Minneapolis, Minn. Telephone: Bridgeport 6228.
Copyright 1941, by Showmanship Publications, publishers of Radio showmanship.
Editorial 44
Nothing New Under the Sun Frank J. Ryan
47
The president of the Kalamazoo (Mich.) Laundry Co. played a hunch and rebuilt his business into a profit winner!
Grocery Sales Thru the Air A. Wesley Newby
50
The president of a dynamic Chicago advertising agency describes how the Independent Grocers of Chicago met the challenge of the large grocery chains.
Made to Measure Coverage 53
Roger W. Clipp
The general manager of Radio Station WFIL and the Quaker Network discusses a plan of radio advertising for the "in-between" businessman.
Returns: Almost a Million 54
Paul Hellman
Sportcasts should be merchandised. Here's the interesting account of one that was, and how!
(Continued on next page)
FEBRUARY, 1941
45