Radio showmanship (Sept 1940-May 1941)

YOURS far the asking ADDRESS RADIO SHOWMANSHIP 11th at Glenwood, Minneapolis, Minn. SAMPLE SCRIPTS AVAILABLE Automobiles — Mr. Yes and No (see Sept. issue, p. 32). Bakeries — Musical Arithmetic (see p. 72). Beverages — Gaslights and Bustles (see Oct. issue, pp. 73, 74). Building Materials — Homers at Home (see p. 58). Dairy Products — Junior Town (see Dec. issue, p. 136). Dairy Products — Young American's Club (see Nov. issue, p. 110). Department Stores — Hardytime (see Sept. issue, p. 35). Drug Stores — Five Years Ago Today (see Dec. issue, p. 146). Electric Appliances — Listen and Win (see Dec. issue, p. 151). Electric Appliances — Prof -it (see Sept. issue, p. 28; Oct. issue, p. 65). Flowers — An Orchid to You (see Sept issue, p. 35). Fuel — Smoke Rings (see Dec. issue, p. 126). Garages (Others) — Boarding House (see P. 73). Gasoline — Home Town Editor (see Oct. issue, pp. 73, 74). Gasoline — PDQ Quiz Court (see Dec. issue, p. 134). Groceries — Food Stamp Quiz (see Sept. issue, p. 33). Groceries — Imperial Interlude (see Nov. issue, p. 107). Groceries — Matrimonial Market Basket (see Dec. issue, p. 154). Groceries (Wholesale) — Hoxie Fruit Reporter (see Jan. issue, p. 34). Groceries (Wholesale) — Market Melodies (see Oct. issue, pp. 73, 74). Groceries (Wholesale) — Women's Newsreel of the Air (see Oct. issue, p. 63). Laundries — Rock-a-bye Lady (see p. 47). Men's Wear — Juster's Styles for Men (see Sept. issue, p. 8). Music Stores — Meet the Team (see Dec. issue, p. 151). Optometry — Good Morning, Neighbors (see Jan. issue, p. 35). Women's Wear — Melodies and Fashions (see Nov. issue, p. 112). SAMPLE TRANSCRIPTIONS Adventures in Christmastree Grove (see Nov. issue, p. 98) . Betty and Bob (see Oct. issue, p. 53). The Enemy Within (see Jan. issue, p. 18). Pinocchio (see Sept. issue, p. 11). Secret Agent K-7 (see Sept. issue, p. 35). Stella Unger (see p. 56). PROOF 0' THE PUDDING Results from radio programs, based on sales, mails, surveys, long runs, the growth of the business itself. Automobiles SAY IT FOR CASH April last, Philadelphia Dodge and Plymouth dealers, Heinel Motors, jolted public attention with Say It For Cash, soon found other forms of advertising unnecessary. To local quiz fanciers, the show means a cumulative, unlimited, cash award ; to sponsor, a cumulative, unlimited listening audience. Method: Each day at program's start, emcee Doug Arthur announces a "money sentence." Then, during the program, Arthur calls Philadelphians at large. First person called who can repeat the "money sentence" gets the five-dollar award. If no one can cite the sentence, sum is pyramided onto following day's sum, etc., ad infinitum. Show furnishes own check of effectiveness. As more and more people become avid Say It For Cash listeners, the sum has less and less chance of attaining huge proportions. Highest amount ever reached: $225 at the start. Only once since has it hit above the hundred-mark. AIR FAX: Following the trend to more radio informality, emcee Arthur ad libs even the commercials, tying them in with the phone calls, money, general program patter. Recorded music is gap filler. First Broadcast: April, 1940. Broadcast Schedule: Monday thru Saturday, 5:155:45 P.M. Preceded By: Sports Cast. Competition: Superman; Concert Ensemble. Sponsor: Heinel Motors (Dodge, Plymouth dealers). Station: WIBG, Glenside, Pa. Power: 1,000 watts. Population: Suberb of Philadelphia — 1,935,086 (1940). COMMENT: Even some of the best programs start out slowly. Sponsor Heinel Motors didn't frighten easily even when his half-hour program had been on the air 51 times without hitting a winner! He kept on battering at Philadelphia radios, adding more and more dollar prizes each week, until people sat up and listened. FEBRUARY, 1941 71