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Consistent in both business and pleasure, Dr. Kenaga's favorite pastime is boating. He owns a beautiful, 29-foot cruiser, which he operates on Lake Erie and the Maumee River. Aptly enough, the craft is named, "Miss Kryptock," after the glasses he has made famous.
annual gridiron dinner; it has been thundered in unison by Toledo sports fans in baseball and football stadiums; it has been the subject of all sorts of conversations remotely related to vision.
But each year, it goes merrily on its way. In 1941, it will be heard at least 1,820 times, and the only change in its text will be "29" to replace "28," indicating an additional year of experience for Dr. Kenaga.
INTRODUCING
New business fields to which
radio is now extending its services . . .
Beans . . . Rocky Mountain Bean Dealers Assn., Station KOA, Denver.
Eggs . . . Washington Cooperative Egg and Poultry Association, Seattle, participations twice weekly on Home Forum (26). Station KGO, San Francisco.
Adams Hotel. Station KOY, Phoenix, . Center Theatre, Station WHN, New
Hotel . . Ariz.
Ice Show York.
Inhaler . . . E. Fougers & Co., New York, 39 announcements for Vapex Inhaler. Three times weekly. Station KGO, San Francisco.
Movies . . . Roxy Theatre for Tin Pan Alley, 13 announcements. Station WHN, New York.
Newspapers . . . PM, four days of spot announcements (27). Station WHN, New York.
Playing Cards . . . United States Playing Card Co., one-minute transcriptions (76). Station KFI, Los Angeles.
Restaurants . . . Gene's Restaurant, six spot announcements weekly. Station WIND, Chicago.
Starch . . . Faultless Starch Co., Kansas City, daily transcribed announcements. Station KOA, Denver.
HINTS TO SPOT BUYERS
Certain radio programs capture the attention of certain radio listeners, others leave the same listeners cold.
Be sure that when you buy announcements, you select your spots in between programs that reach the listeners you want to reach.
NEXT MONTH
Starting next month, this column will carry a detailed check of the very best radio spot announcement campaigns. It will give a complete break-down of these spots by length, by method (live and transcribed), and by commercial appeal (men, women, or children). The survey results should furnish careful time buyers with a good yardstick to measure spot effectiveness.
FEBRUARY, 194 1
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