Radio showmanship (Sept 1940-May 1941)

CONTENTS MARCH-APRIL 1941 VOL. 2 NO. 3 Publisher Don Paul Nathanson Editor S. H. Kaufman Associate Editor Norman V. Carlisle Research Director G. M. Osman Business Manager William A. Huser Editorial Advisory Board Radio Herbert Pettey New York Ralph Atlass Chicago William Dolph Washington Henry Johnston Birmingham Glenn Snyder Chicago Philip Lasky San Francisco Roger Clipp Philadelphia Business Gustav Flexner Louisville Maurice M. Chait Peoria J. Hudson Huffard Bluefield, Va. J. Harold Ryan Toledo Lorenzo Richards Ogden, Utah Frank J. Ryan Kalamazoo Published by Showmanship Publications, Minneapolis, Minn. Subscription rate: $2.50 a year, 25c a copy. Address editorial correspondence to Showmanship Building, Eleventh at Glenwood, Minneapolis, Minn. Telephone: Bridgeport 6228. Copyright 1941, by Showmanship Publications, publishers of Radio Showmanship. Editorial 85 Talk About Luck 86 Jeffrey A. Abel Henry J. Kaufman Ad Agency man, Washington, D. C, fashioned a Sunday morning variety show that packed the Regal Clothing Co. on Monday morning! 90 Bread Sales Thru the Air Carroll Jones Sales and ad manager of Baltimore's Koester Bakery salutes Streamlined Fairy Tales, the transcribed modern version of Little Red Riding Hood, The Three Bears, etc. portrayed by the talented Koralites. There's Gold in These Bars 92 Cyril I. Fox Advertising Manager of Fels-Naptha Soap Co. tells of a regional musical program that stole the show from the morning dramatic serials! Putting Unity into Community 93 George C. Blackwell WBLK Manager suggests one way of attracting business to your town. (Continued on next page) MARCH-APRIL, 1941 83