Radio showmanship (Sept 1940-May 1941)

Record Details:

Title:
Radio showmanship
Date:
Sept 1940-May 1941
Publisher:
Minneapolis : Showmanship Publications
Volume:
Radio showmanship (Sept 1940-May 1941)
Leaf #:
000243
Language:
English
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
December 21, 2023
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EDITORIAL t^CENE: Any street corner, anywhere in the United ^■^ States or Canada. Characters: The Inquiring Reporter and you. Reporter: Say, mister, do you by any chance read Radio Showmanship? You: Certainly I do. There's a collection of good ideas in that magazine. Reporter: Have you ever used any of them? You: Well, now, let me think . . . Just what would your answer be? In the past seven months, Radio Showmanship has brought to your attention hundreds of tested program ideas and promotions. These were not, in any sense of the word, figments of someone's imagination, but actual, real-life stories of how businessmen in your field successfully use radio today! You may be one of those one-timers that gave radio a brief whirl back in the distant past and now swear off for life. In radio, it pays to be a two-timer. The second time, however, be sure you profit by the experience of some businessman in your field or in a related field. Radio Showmanship brings you a complete, accurate, month-to-month picture of radio in action, tested program ideas and promotions! Do more than just read it, use it. MARCHAPRIL, 1941 85