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SUGAR COATED SPOT ANNOUNCEMENTS
If
you're tired of the same old spot anouncement . . .
H you'd like to give your sales message on the air in a way that'll make listeners remember what you're selling . . .
HERE'S THE ANSWER! ONE MINUTE
Singing
SPOT ANNOUNCEMENTS
for
• Furniture Stores
• Jewelry Stores
• Opticians and Optometrists
• Auto Loan Companies
• Credit Clothiers
• Furriers
Singing Spots are being used successfully by national advertisers.
NOW THE LOCAL SPONSOR CAN AFFORD THEM.
You'll have to hear them to appreciate them . . . catchy, tuneful Mile messages that make listeners' perk up . . . that make sales in your store ^o up . . . that give the audience something to remem
ber.
"GO BIG-TIME TODAY!" USE SINGING SPOTS1
Write today for an audition disc
lusive rights granted.
"T^Wty^. £ot*t/m*i+t^
i^ext?
i/ii On page 29 of its January issue,
Hk Radio Showmanship told in
)•:: picture and paragraph the inter
JU! esting story of how San Ber
£J nardino's (Calif.) Rowe Shoe
;l| Store set up two barrels in front
V::: of their store, and twice daily for
VH ten days offered, via the airways,
H a two dollar reduction on any
i% sale purchase accompanied by an
Si old pair of shoes. The shoes were
~S to be donated to the British If or
H Relief Fund. Results: For Brit
;:ii: ain , a dozen barrels of shoes; for
H Rowe, a highly successful sale.
Commenting at the time, Radio p Showmanship's editor wrote: ;'•;;[ "This is an important promotion. jfjjj // may herald the beginning of a (:':: series of similar attempts to use M radio to aid the Allies."
Recently received was the story ;;i; of how Ted Solomon, manager |f of the D & S Subway Bootery
in Grand Forks, N. D., incorII porated the very same promotion
on his own Men With the Mike W. program on KFJM. He added a H fetU new ideas, including phone M calls volunteering donations, with W names dropped by parachute and ;'::':' read on the program.
The response to the dr'lVi
immediate and enthusiastic. Without previous plugging, the day's brood east brought in M barrels of shots. The entire eom;?:• poign, which ran for tu ;;;!. netted ten barrels of sir
Vjl F has , u , i , cord two sui i
\\\V Jul soles based on o single show nutnstunt. 7'/o line forms at the riaht. If ho will b, next?
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