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Women's Wear
BOY COMMENTATOR While hidebound I wiseacres wagged their heads, common-sens iI cal Charis Corset Shop crowed over its brand new "ear-opener" news program. De| termined to lift its program out of the ruck, I sponsor signed as news commentator 16-yearold, tall, lean, quick-thinking radioracle Buddy Darezzo. With a thirst for fresh ideas, Darezzo presents a vibrant account of personalities in the news, human interest stories I — "a stereoscope of news pictures of the day, giving a new dimension to events affecting our lives."
No oratorical ingenue, Darezzo first spoke I on "Americanism" before a Los Angeles American Legion group at the age of three, has since addressed Rotary, Kiwanis, Lions Club, veteran organizations. At the ripe age of ten, he politicked throughout California j delivering 30 campaign speeches for former Governor Frank F. Merriam.
AIR FAX: First Broadcast: January 5, 1941. Broadcast Schedule: Sunday, 2:00-2:15 P.M. Preceded By: Home Town Harmony. Followed By: Dance Matinee. Competition: News, Pianist.
Sponsor: Charis Corset Shop (bay region distributor of women's foundation garments). Station: KROW, Oakland, Calif.
16-year-old Buddy Darezzo, one of radio's youngest commentators, presents "a stereoscope of news pictures of the day" each Sunday, 2:00 to 2:15 P.M. Buddy does all his own research work after studies at Oakland High School, Oakland, Calif., where he is a junior student.
Power: 1,000 watts. Population: 284,063.
COMMENT: These days when news programs multiply like flies, progressive sponsors seek an unusual twist to lure listeners. Sponsor Charis introduces one outstanding way.
Leatherette Binders
for
Radio Showmanship
The compact way of keeping your issues in a permanent, chronological group.
Holds 18 Issues One Dollar
RADIO SHOWMANSHIP
11th at Glenwood MINNEAPOLIS
MARCH-APRIL, 1941
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