We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
TRENDS
A rating of program patterns based on a special survey of outstanding, locally-sponsored radio programs throughout the country. Let the TREND of these ratings, month to month, be your guide to better buying.
PROGRAM RATINGS, FEBRUARY, 1941
Type
Rating
Last Month
Change
MUSIC
33%
35%
-2%
NEWS
21%
22%
-1%
QUIZ
11%
10%
+ 1%
INTERVIEWS
9%
*
*
TALKS
7%
*
*
SPORTS
7%
6%
+ 1%
DRAMA
6%
6%
COMEDY
6%
6%
*See story below for complete details.
BREAKDOWN
To define more clearly each of the classifications used in these surveys, it is necessary from time to time to break them down into their component parts.
TREND OF TALKS AND INTERVIEWS
O Interviews — 9% ■ Talks— 7%
i7'; i7';
SUM OCT. NOV. DEC. JAN. FEB.
For the past six months, talks and interviews have been tabulated under a single heading, and programs included in the grouping ranged from cooking lectures to man-onthe-street broadcasts.
Starting this month, a complete separation has been undertaken. Under the heading, talks, will come all locally-sponsored cooking lectures, shopping columns, shows giving fashion or interior decoration hints, swap shows, etc.
Under the heading, interviews, will come that very popular character known the country over as the "man-on-the-street," alias the man who meets the trains, the man who came to dinner, also the man who just sits in his studio and interviews visiting celebrities. Definitely not in this classification are programs where competition for prizes is all-important. These we categorize as quiz shows.
Interesting to note in our last glance at the combined heading, talks and interviews, (see graph) is that there has been a definite upswing in the trend of this type of program pattern in the past few months. Which of the two factors, talks or interviews, caused this rise will be disclosed in the months to come.
TREND OF LOCAL MUSIC PROGRAMS
SEPT. OCT. NOV. DEC. JAN. FEB.
In the \vj}\\ of current developments in the radio industry, music is the most interesting of all trends to follow. In keeping with the pin pose of this survey, this graph reflects only outstanding, locallj sponsored programs.
116
RADIO SHOWMANSHIP