We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
If you use spot announcements, you'll be interested in the news, reviews, and tips in this column.
How many words should a spot announcement have for greatest effectiveness? Have you ever asked yourself that question? Well, we did.
We turned to businessmen, advertising agents, and radio station executives throughout the country for a possible answer. Here are the first returns of our survey. It is important to note that this is a qualitative, not a quantitative analysis. It doesn't tabulate the number of 50-word announcements being used today, etc. Instead, it tells which percentage of the very best announcement campaigns on each station are 20 words, which are 50 words, etc. It is confined, of course, only to local sponsors.
GENERAL APPEAL
■0
20 word announcements
11%
• 0
50 word announcements
18%
•0
100-125 word announcements
71%
Total
100%
ANNOUNCEMENTS Directed to Women Only
•0
20 word announcements
8%
0
50 word announcements
14%
0
100-125 word announcements
78%
Total
100%
ANNOUNCEMENTS Directed to Men Only
•0
20 word announcements
17%
■0
50 word announcements
6%
•0
100-125 word announcements
77%
Total 1 00 %
YOURS
for the asking
ADDRESS RADIO SHOWMANSHIP 11th at Glenwood, Minneapolis, Minn.
SAMPLE SCRIPTS AVAILABLE
Automobiles— Mr. Yes and No (see Sept. issue, p. 32).
Bakeries — Musical Arithmetic (see Feb.
issue, p. 72). Building Materials — Homers at Home
(see Feb. issue, p. 58).
Chiropractic — The Good Health Program
(see pp. 110, 112). Dairy Products — Junior Town (see Dec.
issue, p. 136). Dairy Products — Young American's Club
(see Nov. issue, p. 110). Department Stores — Hardy time (see Sept.
issue, p. 35). Drug Stores — Five Years Ago Today
(see Dec. issue, p. 146).
Electric Appliances — Kelvinator Kompositions (see p. 111).
Electric Appliances — Listen and Win (see
Dec. issue, p. 151). Electric Appliances — Prof -it (see Sept.
issue, p. 28; Oct. issue, p. 65).
Flowers — An Orchid to You (see Sept issue, p. 35).
Fuel — Smoke Rings (see Dec. issue, p. 126).
Garages (Others) — Boarding House (see Feb. issue, p. 73).
Gasoline — Home Town Editor (see Oct. issue, pp. 73, 74).
Gasoline — PDQ Quiz Court (see Dec. issue, p. 134).
Groceries — Food Stamp Quiz (see Sept. issue, p. 33).
Groceries — Imperial Interlude (see Nov. issue, p. 107).
Groceries — Matrimonial Market Basket (see Dec. issue, p. 154).
Groceries (Wholesale) — Hoxie Fruit Reporter (see Jan. issue, p. 34).
Groceries (Wholesale) — Market Melodies (see Oct. issue, pp. 73, 74).
Groceries (Wholesale) — Women's Newsreel of the Air (see Oct. issue, p. 63).
Ice-Fuel — Morning Matinee (see p. 111).
Laundries — Rock-a-bye Lady (see Feb.
issue, p. 47). Optometry — Good Morning, Neighbors
(see Jan. issue, p. 35). Shoes — Mr. Fixer (see p. 103). Women's Wear — Melodies and Fashions
(see Nov. issue, p. 112).
SAMPLE TRANSCRIPTIONS
Betty and Bob (see Oct. issue, p. 53). The Enemy Within (see Jan. issue, p.
18). Pinocchio (see Sept. issue, p. 11). Secret Agent K-7 (see Sept. issue, p.
35). Stella Unger (see Feb. issue, p. 56). Streamlined Fairy Tales (see p. 90).
MARCH-APRIL, 1941
117