Radio showmanship (Sept 1940-May 1941)

THE READERS WRITE STELLA UNGER Sirs: I have seen the story of Stella Unger in the February issue of your magazine, and I believe it is a fine air analysis. I do, however, want to call your attention to something in paragraph three, that is, the reference to our writing and producing these shows right in Hollywood. It is true that Miss Unger has made some records in Hollywood, and makes trips out there from time to time to interview stars and get material, but her actual recording is generally done in New York. Edward Price Ehrich Syndicated Program Sales NBC Radio-Recording Division New York, N. Y. (Based on her long experience in the cinema capital, Stella Unger presents Hollywood Headliners, an outstanding, fast-moving, fiveminute, behind-the-scene picture of Hollywood, transcribed by NBC Radio-Recording Division, available for local radio advertisers. . . . Ed.) SAVANNAH CENSUS Sirs: Your story regarding our program, Musical Arithmetic, on page 73 of the February Issue of Showmanship was much appreciated by us. We feel considerable pride in being represented in a magazine with the exacting standards yours has. However, in relation to the population of innahi jroui account was in error. The 1940 census gave Savannah a Corporate population just short of 100,000. Defense activities have swelled this figure by some .U),000 officeri iixl men in the immediate area. V \V. Brandon /I (l; i i tiling Nlantti t Station If S.I I ruiah 1 fa THERE'S GOLD IN THESE BARS (Continued from page 92) pulls in its audience with suspense and excitement. Golden Bars attracts and holds an audience by giving them gentle memories of the past. Fels-Naptha Soap Co. makes no special demands of Miss Lloyd in the writing of her show. It was originally bought by them because they felt it to have an honest warmth and a definite appeal. The program creates a golden mood in accord with the FelsNaptha slogan: "Golden bars and golden chip; Fels-Naptha banishes Tattle-Tale Gray." Rhona Lloyd's golden songs are taking the gray out of many a workaday morning. What's more important to the businessman with an eye to his ledger, those same golden songs are selling Fels-Naptha soap! PUTTING UNITY INTO COMMUNITY (Continued from page 93) in national defense endeavors. Mr. Tinsley is an executive in a large wholesale grocery. He was honored with special broadcasts, presented with a bronze plaque designating him as First Citizen. Looking at the poll from a broad perspective, it was. far more than an effort to select just one First Citizen. In many ways, our method is comparable to that used by the Chicago independent grocers who conduct a monthly contest to determine the person who has made the most purchases at their store. From a strictly business point of view, the grocers aren't primarily interested in how many purchases the winner made, but instead, the total purchases everybody made. Similarly, we give an opportunity to the people of Clarksburg to commend all civic work, to appeal for more community progress, and to cement that spirit of home town unity which, wherever it is strong, makes businesses of every kind prosper and flourish. /^ 118 RADIO SHOWMANSHIP